WPP Media
Media
ManagerDataAnalyst(ContentTeam)
Neural analysis suggests this role is
optimal for Mid candidates.
“Manager Data Analyst (Content Team) at WPP Media. Skills: marketing performance analytics, content, influencer, affiliate channels, KPI definitions, reporting, dashboarding, forecasting, insight generation, data quality, ETL, pipeline improvements, social listening analysis. Own marketing performance analytics for content, influencer, and affiliate channels—covering KPI definitions, reporting and dashboarding, forecasting support, and insight generation.. Partner with data/engineering teams as n”
What You'll Achieve.
improves campaign effectiveness and planning by delivering consistent measurement, reliable reporting, and actionable insights; faster decision-making; clearer performance narratives; optimization recommendations that improve content and influencer outcomes
Industry & Context.
structured analytical thinking
What They're Looking For.
Must Have
4–6+ years in data analytics, marketing analytics, or digital performance analytics, Advanced Excel skills (complex formulas, pivoting, data modeling, and automation-oriented workflows), Proven experience managing data pipelines and working with large datasets end-to-end, Hands-on analytics experience in content, influencer, or affiliate marketing, including KPI design and performance measurement, Working knowledge of analytics/statistics concepts (e. g. , forecasting fundamentals, experiment/measurement thinking), Experience with automation tools (e. g. , Power Automate, Power Query, or similar), problem-solving skills with structured analytical thinking, communication and stakeholder management able to translate analysis into clear business recommendations, High ownership, attention to detail, and comfort operating in a fast-paced environment
Nice to Have
SQL experience with BigQuery and/or Google Cloud Platform (GCP) is a plus, Proficiency in Python for data processing, analysis, or automation, Experience with Power BI (or similar BI tools) including semantic models and self-serve reporting, Experience with social listening tools and methodologies (query building, taxonomy, sentiment/trend analysis), Experience building reusable data tools (calculators, templates, frameworks) for non-technical stakeholders
What You'll Do.
Own marketing performance analytics for content
and affiliate channels—covering KPI definitions
reporting and dashboarding
and insight generation.
Partner with data/engineering teams as needed to ensure data availability and quality
and translate analysis into clear actions for stakeholders.
Define data requirements and monitor end-to-end data quality for content
and affiliate partner with data/engineering teams on ETL and pipeline improvements.
Consolidate data across platforms
and business units to establish consistent definitions and a single source of truth.
Design and own KPI frameworks (metric definitions
and governance) to ensure consistent measurement and comparability over time.
Build and maintain dashboards
and recurring performance automate refreshes where possible.
Deliver campaign and always-on performance analysis
translating results into clear insights and optimization recommendations.
Develop benchmarks and targets to support planning
Support forecasting and performance planning
including building calculators and analytical tools for stakeholders.
Own social listening analysis (trend monitoring
and driver identification) and turn findings into content/influencer opportunities.
Serve as the SME for social listening and measurement tools
defining best practices and raising analytical depth across teams.
Partner with cross-functional stakeholders (strategy
group heads/leads) to translate business questions into data solutions.
Drive data adoption and capability building by enabling and mentoring stakeholders on dashboards
and forecasting methodologies.
Improve process efficiency through automation using tools such as Power Automate
and Python (where applicable).
and continuously identify and implement process improvements.
Stay current on industry trends and platform updates
proactively recommending measurement or strategy enhancements.
How You'll Work.
Team & Collaboration
Partner with data/engineering teams as needed to ensure data availability and quality; Partner with data/engineering teams on ETL and pipeline improvements; Partner with cross-functional stakeholders (strategy, campaign management, group heads/leads) to translate business questions into data solutions; Drive data adoption and capability building by enabling and mentoring stakeholders on dashboards, tools, KPI interpretation, and forecasting methodologies
Communication Scope
able to translate analysis into clear business recommendations
Full Job Description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary Own marketing performance analytics for content, influencer, and affiliate channels—covering KPI definitions, reporting and dashboarding, forecasting support, and insight generation. Partner with data/engineering teams as needed to ensure data availability and quality, and translate analysis into clear actions for stakeholders. Business Impact This role improves campaign effectiveness and planning by delivering consistent measurement, reliable reporting, and actionable insights. Success is reflected in faster decision-making, clearer performance narratives, and optimization recommendations that improve content and influencer outcomes. Key Responsibilities Define data requirements and monitor end-to-end data quality for content, influencer, and affiliate reporting; partner with data/engineering teams on ETL and pipeline improvements. Consolidate data across platforms, categories, and business units to establish consistent definitions and a single source of truth. Design and own KPI frameworks (metric definitions, taxonomy, and governance) to ensure consistent measurement and comparability over time. Build and maintain dashboards, trackers, and recurring performance reports; automate refreshes where possible. Deliver campaign and always-on performance analysis, translating results into clear insights and optimizatio
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