Vans
Apparel & Footwear
Manager,CRO&DigitalExperience
“Manager, CRO & Digital Experience at Vans. Skills: CRO & experimentation expertise, Data-driven decision making, UX & digital design fluency, Ecommerce & funnel knowledge. Lead end-to-end A/B and multivariate testing, from hypothesis development through execution, analysis, and rollout.. Develop a data-driven roadmap aligned to business goals, consumer insights, and revenue opportunities.”
What You'll Achieve.
Continuously improve site performance and customer experience.; Driving measurable gains in conversion, engagement, and revenue while elevating the overall digital brand experience.; Driving continuous improvement and measurable ROI.
Industry & Context.
Data-driven decision making: Ability to analyze user behavior and translate data into clear, actionable insights and recommendations.; Identify friction points across the funnel and deliver actionable recommendations to improve conversion and engagement.
This is a hybrid role, working 3 days/week in our Costa Mesa, CA headquarters.
What They're Looking For.
Must Have
CRO & experimentation expertise: command of A and multivariate testing, and structured experimentation frameworks., Data-driven decision making: Ability to analyze user behavior and translate data into clear, actionable insights and recommendations., UX & digital design fluency: Deep understanding of user-centered design, usability principles, and digital content execution., Ecommerce & funnel knowledge: Expertise in site performance drivers, conversion levers, and customer journey optimization., Technical acumen: Experience with testing platforms (e. g. , Optimizely), analytics tools (GA4, Quantum Metric), Figma, and basic front-end (HTML/CSS)., Cross-functional leadership: Proven ability to influence and collaborate across design, tech, marketing, and merchandising teams., Storytelling & communication: ability to present insights, design rationale, and recommendations to stakeholders at all levels., Program & roadmap management: Skilled at prioritizing initiatives, managing multiple workstreams, and delivering against deadlines., Growth mindset: Curiosity and continuous improvement orientation, with a focus on driving measurable business impact.
What You'll Do.
Lead end-to-end A/B and multivariate testing
from hypothesis development through execution
Develop a data-driven roadmap aligned to business goals
and revenue opportunities.
Identify friction points across the funnel and deliver actionable recommendations to improve conversion and engagement.
Guide the creative direction and usability of the eCommerce experience
on-brand consumer interactions.
and development teams to design and implement test variations and experience enhancements.
Develop segmentation and personalization approaches that tailor experiences to key consumer cohorts.
Oversee testing tools
and platform integrations to ensure accuracy and scalability.
How You'll Work.
Team & Collaboration
Partner closely with Digital Technology, Analytics, UX, Marketing, and Site Merchandising.; Collaborate with marketing, merchandising, analytics, and technology teams to integrate CRO into campaigns and broader digital roadmap.; Influence and collaborate across design, tech, marketing, and merchandising teams.
Communication Scope
Storytelling & communication: ability to present insights, design rationale, and recommendations to stakeholders at all levels.
Process & Methodology
Program & roadmap management, Skilled at prioritizing initiatives, managing multiple workstreams, and delivering against deadlines.
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