Novartis
Pharmaceuticals
ManagerCRMMarketingPlatformOps
“Manager - CRM - Marketing Platform Ops at Novartis. Skills: CRM functional expertise, Pharma commercial operations, Stakeholder management, Influencing skills, User adoption, Change enablement. Represent country CRM usage by providing insights into how CRM is leveraged across Sales, Medical, and KAM teams, including key processes, workflows, and pain points.. Support in the articulation of country-specific business needs, priorities, and nuances to ensure accurate reflection in CRM design and ro”
What You'll Achieve.
Driving adoption of standardized CRM processes; Driving adoption at scale; Ensuring accurate reflection in CRM design and rollout planning; Ensuring alignment with the global CRM product scope and design principles; Driving business engagement, user preparedness, and adoption success
Industry & Context.
Analytical Thinking; Bridging gaps between local expectations and standardized global solutions; Highlighting trade-offs, risks, and impacts of proposed CRM solutions
What They're Looking For.
Must Have
Considerable functional expertise in CRM platforms – either Veeva CRM or Salesforce Life Sciences Cloud, Considerable understanding of pharma commercial operations, including Sales, Medical, and Key Account Management (KAM), stakeholder management and influencing skills across business and global product teams, Experience driving user adoption and change enablement initiatives, communication and facilitation skills for cross-functional discussions, Awareness of regulatory and compliance considerations in CRM usage, Ability to work in cross-functional, multi-geography environments
Nice to Have
Experience in CRM transformation or migration programs (Veeva or Salesforce highly preferred), Exposure to change management, training, or adoption programs, Experience working in global rollout programs across multiple countries
What You'll Do.
Represent country CRM usage by providing insights into how CRM is leveraged across Sales
including key processes
Support in the articulation of country-specific business needs
and nuances to ensure accurate reflection in CRM design and rollout planning.
Support in the validation of business priorities and requirements to ensure they reflect country realities while aligning with the global CRM product scope and design principles.
Support refinement of requirements by bridging gaps between local expectations and standardized global solutions.
Support the primary business SME for CRM by clarifying functional queries
reviewing solution outputs
and providing contextual inputs during design and implementation discussions.
Support informed decision-making by highlighting trade-offs
and impacts of proposed CRM solutions on country operations.
Support CRM adoption in-country by reinforcing standard ways of working and promoting alignment with global processes and tools.
Support rollout readiness by collaborating with change and training teams to drive business engagement
and adoption success.
How You'll Work.
Team & Collaboration
Act as a critical bridge between country business teams (Sales, Medical, KAM) and global product teams; Influencing business stakeholders; Work in cross-functional, multi-geography environments; Stakeholder management and influencing skills across business and global product teams; Collaborating with change and training teams
Communication Scope
Communication skills; Facilitation skills for cross-functional discussions
Process & Methodology
Project Management, Project Planning, Waterfall Model
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