Manager-CRMMarketing

## About the Role The CRM Marketing Manager owns the end-to-end execution and optimization of email, SMS, and push notification campaigns, driving operational excellence across Athleta’s owned marketing channels. Partnering closely with the Senior Manager, this role is responsible for delivering high-quality, customer-centric campaigns while continuously identifying opportunities to improve performance, testing, processes, and execution standards. This role is ideal for someone who brings energy, initiative, and a strong bias toward action; someone who naturally takes ownership, operates with urgency, and looks for ways to improve the work rather than simply executing. The ideal candidate manages multiple priorities with precision and proactively brings forward ideas, insights, and recommendations that elevate the customer experience and push channels toward best-in-class performance. ## What You'll Do **Campaign Execution & Operations** * Own the full campaign deployment lifecycle, including calendar management, QA, approvals, tagging, deployment, and post-send validation * Create and maintain detailed campaign planning documentation to ensure accurate, organized, and efficient execution * Partner cross-functionally to ensure campaigns are executed accurately and delivered on time * Manage multiple priorities, timelines, and deliverables with strong attention to detail and operational rigor * Proactively identify operational risks or gaps and drive solutions quickly and effectively * Continuously identify opportunities to improve workflows, processes, and execution standards across CRM channels **Competitive Benchmarking & Optimization** * Monitor competitor marketing strategies, messaging, promotional cadence, and customer experience trends and translate insights into actionable testing ideas, optimization opportunities, and recommendations * Share innovative ideas and best practices that elevate channel performance and customer engagement **Reporting & Performanc