Universal Music Group
Music
Manager,CRMandDigital
“Manager, CRM and Digital at Universal Music Group. Skills: CRM, Digital Marketing, Email Marketing, SMS Marketing, Paid Media, Performance Optimization, Audience Segmentation, Personalization, Customer Journey Optimization, Data Analysis. Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV. Develop and execute full-funnel strategies across META, TikTok, and Google Ads platforms.”
What You'll Achieve.
increase AOV, retention, and LTV; maximize engagement and conversions; drive measurable results; drive fan engagement, loyalty and lifetime value; drive business strategy
Industry & Context.
highly analytical; strategic; analytical skills with the ability to interpret data and translate insights into action.; translate analytical findings into clear, easily understandable, actionable insights
What They're Looking For.
Must Have
3+ years of experience in email marketing, Fluent in Spanish, Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization., Proven track record of planning, launching, and optimizing paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), and TikTok Ads, analytical skills with the ability to interpret data and translate insights into action., Experience with personalization, customer journey building, and retention-driving strategies., Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines., communication skills with experience presenting data-driven insights to stakeholders and leadership., Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects, Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required
Nice to Have
Experience with ESPs and Attentive is a plus, basic knowledge of HTML and CSS
What You'll Do.
Develop and execute a comprehensive email and SMS strategy
optimizing customer journeys
and personalization to increase AOV
Develop and execute full-funnel strategies across META
and Google Ads platforms.
Own the email and paid ad marketing calendar
ensuring timely execution of campaigns that support business goals
Execute end-to-end email campaigns
Continuously analyze performance data
implement testing strategies
and iterate on campaigns to maximize engagement and conversions.
Drive learning and optimization through A testing
audience segmentation
and personalization tactics.
Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
Provide regular reporting on email
SMS and paid ad performance
delivering insights and recommendations to stakeholders and leadership.
Be an authority on copy and design
leveraging data to drive fan engagement
loyalty and lifetime value
Contribute meaningful reports and translate analytical findings into clear
easily understandable
actionable insights that drive business strategy
How You'll Work.
Team & Collaboration
collaborating cross-functionally; leveraging insights to drive measurable results; delivering insights and recommendations to stakeholders and leadership; experience presenting data-driven insights to stakeholders and leadership
Communication Scope
Excellent communication skills; experience presenting data-driven insights to stakeholders and leadership
Process & Methodology
Excellent organizational and project management skills, ability to manage multiple campaigns and deadlines, complex projects
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