The Nielsen Company
media
Manager,Creative&Content(B2CDemandGeneration)
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“Manager, Creative & Content (B2C Demand Generation) at The Nielsen Company. Skills: Creative Strategy & Design, Content Strategy & Copywriting, Creative Production & Volume Management, Testing, Iteration & Performance, Cross-Functional Collaboration. Lead the creative vision for all B2C demand generation campaigns. Design and produce compelling, on-brand visual assets”
What You'll Achieve.
Producing the volume, variety, and quality of content needed to fuel high-performing campaigns; Drive client decisions and deliver extraordinary results; Drive engagement at every stage of the funnel; Optimized for B2C conversion; Support the demand generation team's campaign pipeline and recruitment goals; Keep production organized and on schedule; Ensure creative assets are properly versioned, tagged, and delivered to channel owners on time; Translate findings into actionable improvements to messaging, design, and content strategy
Industry & Context.
Analytical fluency to read performance data and apply it to creative decisions
What They're Looking For.
Must Have
6–9 years of experience in creative, content, or brand roles with a B2C and performance marketing focus, A dual skillset across creative design and content/copy — you can concept, write, and art direct, and you know how to bring those disciplines together to drive results, Proven ability to produce high volumes of creative content without losing quality, in a fast-paced, always-on environment, understanding of what works across digital and social channels — you know how to design for Meta, TikTok, programmatic display, email, and direct mail differently, Experience working with and managing external agency partners and freelancers, A test-and-learn mindset with the analytical fluency to read performance data and apply it to creative decisions, Expert-level proficiency in Google Workspace (Gmail, Calendar, Drive, Docs, Sheets, Slides), Proficiency in design tools such as Adobe Creative Suite, Figma, or equivalent, working knowledge of AI tools (e. g. Claude, ChatGPT, Midjourney, Adobe Firefly) and the ability to use them to accelerate creative development, ideation, and production, Expert-level written and verbal English communication able to write sharp consumer copy and present creative work confidently to senior stakeholders, Highly collaborative — you build relationships across functions and are energized by working closely with a performance-focused team, Comfortable managing multiple projects simultaneously with attention to detail and a commitment to deadlines
Nice to Have
Experience in panel recruitment, audience research, or consumer incentive programs, Background in direct response creative or direct mail, Experience creating content that reaches diverse and multicultural US audiences, Familiarity with DAM (digital asset management) systems and creative workflow tools
What You'll Do.
Lead the creative vision for all B2C demand generation campaigns
Design and produce compelling
on-brand visual assets
Develop a scalable creative system for rapid iteration and testing
Own the content strategy for panelist recruitment
Develop messaging frameworks that resonate with diverse US consumer audiences
Write and direct copy across all consumer-facing touchpoints
Ensure all content is clear
and consistent with Nielsen's brand voice
Build and maintain a content calendar
Manage the daily production of creative assets
Develop efficient workflows and asset management systems
Partner with agency partners and freelancers
Ensure creative assets are properly versioned
Collaborate with the Demand Generation Manager to build and execute a structured creative testing agenda
Analyze creative performance data and translate findings into actionable improvements
Approach every campaign with a test-and-learn mindset
How You'll Work.
Team & Collaboration
Work hand-in-hand with the Demand Generation team; Partner with Brand and Communications teams; Collaborate with agency partners, briefing clearly, reviewing critically, and ensuring all external creative meets the bar; Contribute to broader marketing planning and share creative learnings openly across the team
Communication Scope
Expert-level written and verbal English communication; Able to write sharp consumer copy; Present creative work confidently to senior stakeholders
Process & Methodology
Manage multiple projects simultaneously, Attention to detail, Commitment to deadlines, Develop efficient workflows and asset management systems, Keep production organized and on schedule
Full Job Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. As Manager of Creative & Content for B2C Demand Generation, you will be the creative engine behind Nielsen's panelist recruitment efforts — producing the volume, variety, and quality of content needed to fuel high-performing campaigns across paid, owned, and earned channels. You'll sit at the intersection of creative design, content strategy, and performance marketing, owning the end-to-end creative process from brief to delivery. This is not a role for someone who wants to hand work off — you'll be hands-on, fast-moving, and deeply invested in whether the work actually converts. You bring equal parts creative vision and performance instinct, and you thrive in an environment where testing, iteration, and output volume are all part of the job. What You'll Own Creative Strategy & Design - Lead the creative vision for all B2C demand generation campaigns targeting key consumer audiences across digital, social, programmatic, direct mail, and emerging channels - Design and produce compelling, on-brand visual assets including display ads, social creatives, landing page visuals, email templates, and direct mail pieces - Develop a scalable creative system that allows for rapid iteration and testing without sacrificing quality or brand consistency - Bring a strong design sensibility paired with a clear understanding of what drives consume
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