The Nielsen Company
Broadcast Media
Manager,ContentStrategy
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“Manager, Content Strategy at The Nielsen Company. Skills: Content strategy, Lifecycle marketing, Brand strategy, Performance metrics. Architect persona-driven B2B content strategy. Scale B2B content strategy”
What You'll Achieve.
Deliver high-converting content; Drive measurable business results; Optimize content for conversion; Ensure timely content delivery
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
6–9 years experience, Content strategy experience, Lifecycle marketing experience, Brand strategy experience, B2B enterprise focus, B2C performance marketing focus, Strategic direction mindset, Agency management expertise, Multi-channel fluency, Analytical capabilities, Expert-level Google Workspace proficiency, Expert-level English communication skills
Nice to Have
Experience in panel recruitment, Experience in audience research, Experience in consumer incentive programs, Background overseeing direct response creative, Background overseeing direct mail pipelines, Experience creating content for diverse audiences, Experience directing content for multicultural audiences, Familiarity with DAM systems, Familiarity with enterprise creative workflow tools
What You'll Do.
Architect persona-driven B2B content strategy
Scale B2B content strategy
Map multi-touch content lifecycles
Nurture enterprise prospects
Align messaging with customer pain points
Align messaging with business goals
Own panelist recruitment content funnel
Provide creative direction
Provide copy oversight
Manage external agency partners
Brief external partners
Ensure output meets brand guidelines
Establish production workflows
Oversee production workflows
Manage content assets
Execute content testing agenda
Analyze content metrics
Translate performance data
How You'll Work.
Team & Collaboration
Internal B2B stakeholders; Demand Generation managers; External agency partners; Freelancers; Internal stakeholders
Communication Scope
Written communication; Verbal communication; Presenting strategies
Process & Methodology
Project leadership
Full Job Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. As the Manager of Content Strategy on the Lifecycle Marketing team, you will drive the strategic vision and creative direction for both our B2B and B2C content ecosystems. You will sit at the intersection of brand strategy, lifecycle marketing, and performance metrics, owning the holistic content journey from high-level mapping to final delivery oversight. You will primarily act as the visionary lead—partnering with external agencies, freelancers, and internal stakeholders to guide, review, and deliver high-converting content. You bring a powerful combination of strategic thinking, structured planning, and sharp creative direction, with proven experience developing complex, multi-touch strategies for large enterprise clients and consumers alike leveraging iterative testing to drive measurable business results. What You'll Own Content Strategy * Persona-Driven Frameworks: Architect and scale a comprehensive, persona-driven B2B content strategy tailored to engage and convert potential enterprise customers across various industries. * Multi-Touch Journeys: Map out complex, multi-touch content lifecycles that nurture enterprise prospects through every phase of the marketing funnel. * Cross-Functional Alignment: Partner with internal B2B product, sales, and marketing stakeholders to align messaging with enterprise customer pain point
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