Rbc
Financial Services
Manager,Content&Activations,Sustainability&Impact
“Manager, Content & Activations, Sustainability & Impact at Rbc. Skills: Content Creation, Activations, Branding, Storytelling, Employee Engagement. Lead the creation and delivery of content, branding and activations that advance RBC’s Sustainability & Impact (S&I) programs. Developing and managing the S&I marketing hub”
What You'll Achieve.
driving business value; bringing to life RBC’s purpose; advance RBC’s Sustainability & Impact (S&I) programs; building awareness around our employee engagement programs; building awareness of RBC’s Purpose Framework; strengthening relationships with non-profit partners; driving impactful brand and societal outcomes; drive value through an always-on content and communications approach; creating meaningful engagement opportunities for employees, clients and partners in alignment with the overall RBC Sustainability & Impact vision; making a difference to our communities, and achieving success that is mutual; make a difference and lasting impact; enhance the well-being of our clients and communities
Industry & Context.
problem-solving skills, including the ability to identify and resolve detailed challenges and/or complex issues; Critical Thinking; Decision Making
What They're Looking For.
Must Have
creative and design sensibilities, Experience in social, digital, and content production, Ability to compellingly communicate a brand’s story through multiple formats, Technological knowledge of tools and resources essential for content design and creation, Idea generator who is proactive in seizing opportunities, A demonstrated interest in driving social change through business, A “people person” with demonstrated ability to create and maintain a network of stakeholders, internally and externally, and at all levels, Effective communication skills (oral and written) and problem-solving skills, including the ability to identify and resolve detailed challenges and/or complex issues, Undergraduate degree and/or diploma
Nice to Have
Certificate of Corporate Citizenship Level 1
What You'll Do.
Lead the creation and delivery of content
branding and activations that advance RBC’s Sustainability & Impact (S&I) programs
Developing and managing the S&I marketing hub
Executing community investment storytelling and webcasts
Managing the creative asset portfolio
Planning and delivering activations
Building awareness around employee engagement programs
Lead and accelerate the creation
optimization and delivery of Sustainability & Impact content
branding and activations in traditional and digital channels
developing internal and external website content
managing the centralized S&I marketing hub (comms toolkits
promotional materials)
building the creative asset portfolio in partnership with the brand team on visual identity
Leverage centralized Sustainability & Impact content development and delivery to drive value through an always-on content and communications approach
creating resources for community investment partners
driving storytelling through webcasts and publications
maintaining relevant information on RBC websites for non-profit partners
Lead RBC Sustainability & Impact activations end-to-end (planning
evaluating and reporting)
creating meaningful engagement opportunities for employees
clients and partners in alignment with the overall RBC Sustainability & Impact vision
Support Employee Program Strategy including employee awareness campaigns
planning and executing inclusion global employee events
Manage third-party recognition processes (how charities and partners recognize RBC)
including required Legal
Comms and Brand reviews
ensuring all partner materials and resources are aligned with the overall content strategy and vision for Sustainability & Impact
How You'll Work.
Team & Collaboration
In partnership with our Sustainability and Impact Marketing and Communication partners; building the creative asset portfolio in partnership with the brand team on visual identity; creating meaningful engagement opportunities for employees, clients and partners; A “people person” with demonstrated ability to create and maintain a network of stakeholders, internally and externally, and at all levels; working together to deliver trusted advice to help our clients thrive and communities prosper; collaboration, Respect and Excellence and winning together as One RBC; effectively collaborate, drive innovation, and grow professionally
Communication Scope
Effective communication skills (oral and written); Ability to compellingly communicate a brand’s story through multiple formats; Internal Communications
Process & Methodology
Long Term Planning, Event Management
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