Mastercard
Manager,ConsumerMarketing,SEA
Neural analysis suggests this role is
optimal for Manager candidates.
“Manager, Consumer Marketing, SEA at Mastercard. Skills: Consumer marketing, Digital marketing, Social media marketing, Campaign management. Develop consumer value propositions. Communicate consumer value propositions”
What You'll Achieve.
Drive business results
Industry & Context.
Solutions oriented; Quick thinker; Data analysis; Insight generation
What They're Looking For.
Must Have
Proven track record planning digital social media plans, Proven track record developing digital social media plans, Proven track record launching digital social media plans, Proven track record optimizing digital social media plans, Expert knowledge search engine marketing, Expert knowledge search engine optimization, Expert knowledge social media platforms, Expert knowledge user behavior nuances, Expert knowledge content marketing, Expert knowledge mobile advertising, Expert knowledge mobile marketing, Expert knowledge audience buying programmatic, Expert knowledge audience buying private marketplace, Ability gather data, Ability analyze data, Ability act on findings, Presentation skills, Ability lead discussions, Proven track record managing multiple projects, Proven track record setting priorities, Proven track record meeting deadlines, Proven ability influence cross-functional teams, Managed large-scale marketing programs, Executed large-scale marketing programs, Managed large-scale media programs, Executed large-scale media programs, Experience collaborating multiple stakeholders, Demonstrated comfort conducting analyses, Demonstrated ability standardize collected data, Demonstrated ability draw preliminary insights, Experience developing presentations, Experience creating content, Experience articulating story
Nice to Have
Pioneering new commercial opportunities, Overcoming challenges, Implement new marketing innovation B2C, Implement new marketing innovation B2B2C, Solutions oriented, Quick thinker, Expert knowledge search engine marketing, Expert knowledge search engine optimization, Expert knowledge social media platforms, Expert knowledge user behavior nuances, Expert knowledge content marketing, Expert knowledge mobile advertising, Expert knowledge mobile marketing, Expert knowledge audience buying programmatic, Expert knowledge audience buying private marketplace, Ability gather data, Ability analyze data, Ability act on findings, Presentation skills, Ability lead discussions, Proven track record managing multiple projects, Proven track record setting priorities, Proven track record meeting deadlines, Proven ability influence cross-functional teams, Managed large-scale marketing programs, Executed large-scale marketing programs, Managed large-scale media programs, Executed large-scale media programs, Experience collaborating multiple stakeholders, Demonstrated comfort conducting analyses, Demonstrated ability standardize collected data, Demonstrated ability draw preliminary insights, Experience developing presentations, Experience creating content, Experience articulating story
What You'll Do.
Develop consumer value propositions
Communicate consumer value propositions
Fulfill brand promise
Develop marketing programs
Deliver marketing programs
Execute marketing strategies
Execute marketing activities
Execute marketing events
Plan marketing agendas
Determine logistical requirements
Support content development
Communicate subject matter expertise
Track marketing budget
Analyze campaign performance
Participate customer meetings
Lead agency relationships
Manage Mastercard platforms
Manage campaign landing pages
Leverage sponsorship assets
Drive value with customers
Drive value with cardholders
Drive compliance adherence
How You'll Work.
Team & Collaboration
Cross-functional teams; Internal stakeholders; External stakeholders
Communication Scope
Presentation skills; Articulating story
Process & Methodology
Planning, Developing, Launching, Optimizing, Managing multiple projects, Setting priorities, Meeting deadlines
Full Job Description
**Our Purpose** _Mastercard powers economies and empowers people in 200 + countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** ### Manager, Consumer Marketing, SEA ### The SEA Consumer Marketing team is responsible for : • Developing and communicating compelling consumer value propositions to drive emotional and functional differentiation for key segments • Building and fulfilling our brand promise through the development and delivery of global / regional marketing programs • Developing and executing strategies to engage consumers, with a heavy focus on social / digital, in order to drive business results The role of Manager Marketing, SEA will focus on : \- Executes marketing strategies, activities, and events (includes advertising, promotions, sponsorships, trade shows, webinars, websites) by helping to plan agendas, determining logistical requirements, etc. \- Supports development of creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise, using established parameters \- Tracks budget for marketing programs, and raises awareness when programs are not on track against budget \- Analyzes campaign performance using specified measures and evaluation metrics \- Actively participates in customer meetings / RFPs requiring marketing solutions \- Leads agency relationships – creative, media, PR, Comms, Events \- Manages Mastercard platforms – websites, campaign landing pages and priceless \- Leverages sponsorship assets to drive value with customers and cardholders. Executes campaigns \
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