Manager,BusinessAnalytics(BrandMarketing)

RESPONSIBILITIES: - - Own the end-to-end brand measurement strategy across awareness, consideration, perception, and upper-funnel impact, ensuring alignment with WHOOP’s broader growth objectives. - Build and execute a “test and learn” measurement roadmap aligned to Brand Media goals, driving continuous optimization and learning. - Lead measurement efforts across media effectiveness, brand health, and consumer behavior to inform investment decisions and future planning. - Oversee integrated campaign performance analysis across media channels, creative assets, and downstream business metrics, connecting brand spend to member growth and long-term value. - Demonstrate strong command of media concepts, metrics, and media plan execution, serving as a thought partner to the Brand and Media teams. - Evaluate and manage external brand media data partners, identifying innovative approaches to strengthen WHOOP’s measurement capabilities. - Translate survey data, media performance, web behavior, and conversion trends into clear, executive-ready insights and recommendations. - Manage, mentor, and develop analysts, fostering a culture of analytical rigor, strong storytelling, and high performance. QUALIFICATIONS: - - 6+ years of experience in Analytics, with direct experience in a consumer business preferred. - A self-serve player-coach; able to take broad business questions, wrangle appropriate data, quickly isolate and model key insights, visualize results and communicate actionable recommendations. - Clear, concise communicator with a bias for action. - Demonstrated success in influencing senior stakeholders on strategic direction based on data-driven insights. - Proficiency in SQL; experience with dbt, Snowflake and/or similar platforms. - Highly adept at leveraging AI tools to increase efficiency and quality of work. - Experience leading and developing a team, including driving large projects and mentoring junior analysts. This role is based in the WHOOP office located in B