Omnicom Media
Healthcare
Manager,BusinessAnalytics
“Manager, Business Analytics at Omnicom Media. Skills: Campaign analytics, Measurement, Reporting. Support analytics initiatives. Support reporting initiatives”
Industry & Context.
Analytical capabilities
What They're Looking For.
Must Have
3-5 years analytics experience, SQL proficiency, Tableau proficiency
Nice to Have
Healthcare/pharma analytics experience, PhD preferred, Cloud platform certs
What You'll Do.
Support analytics initiatives
Support reporting initiatives
Develop campaign reporting
Maintain campaign reporting
Maintain KPI tracking
Develop analytical summaries
Maintain analytical summaries
Develop optimization reports
Maintain optimization reports
Monitor campaign performance
Identify optimization opportunities
Ensure accuracy of deliverables
Ensure consistency of deliverables
Support measurement plan implementation
Support KPI framework implementation
Assist cross-channel measurement
Assist audience activation programs
Assist omnichannel campaigns
Operationalize analytics workflows
Support reporting automation
Support standardization efforts
Analyze campaign data
Analyze audience data
Generate actionable insights
Identify opportunities to improve audience engagement
Identify opportunities to improve media efficiency
Identify opportunities to improve channel performance
Identify opportunities to improve optimization effectiveness
Support optimization recommendations
Translate analytics into narratives
Translate analytics into recommendations
Manage day-to-day workflows
Manage reporting timelines
Coordinate deliverables
Ensure timely delivery of requests
Support process improvement initiatives
Partner with leadership
Partner with audience strategy
Partner with data science
Partner with data management
Partner with comms design
Partner with investment teams
Support analytics integration
Help maintain alignment
Support emerging measurement methodologies
Support attribution implementation
Support audience quality analysis
Support incrementality analysis
Support digital optimization frameworks
Collaborate on advanced analytics
Stay informed on trends
How You'll Work.
Team & Collaboration
Business Analytics leadership; Audience Intelligence; Data Science; Comms Design; Investment teams; Client teams
Communication Scope
Business insights; Business narratives
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