Mastercard
FinTech
Manager,B2BMarketingforConsumerSolutionsinEurope
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“Manager, B2B Marketing for Consumer Solutions in Europe at Mastercard. Skills: B2B Marketing, Consumer Solutions, Product Marketing, Demand Generation. Develop launch strategies for new products. Develop sales materials and tools”
What You'll Achieve.
Drive demand; Drive adoption; Drive usage of solutions; Increase awareness; Increase perception of Mastercard’s Consumer Solutions
Industry & Context.
Problem-solving
What They're Looking For.
Must Have
Experience in developing product value proposition, Experience executing product marketing campaign, Experience leveraging multiple data sources, Ability to integrate marketing assets with products, Strong writer and speaker, Skilled at explaining complex products
Nice to Have
Experience with consumer credit, Experience with debit cards, Experience with prepaid cards, Experience with account to account payments, Experience with cardholder services
What You'll Do.
Develop launch strategies for new products
Develop sales materials and tools
Craft product value propositions
Integrate propositions with related areas
Identify product segmentation opportunities
Identify positioning opportunities
Develop thought leadership materials
Localize thought leadership materials
Create multi-channel strategy
Lead external B2B marketing activities
Track accomplishment of objectives
Evaluate accomplishment of objectives
Build relationships with partners
Collaborate with Europe Communications
Collaborate with global B2B marketing
Collaborate with local IMC
Collaborate with Sales Excellence
Collaborate with external agencies
How You'll Work.
Team & Collaboration
Consumer Solutions product group; Global Consumer Solutions B2B Marketing; Europe Communications team; Product teams; Sales Excellence; External agencies; Legal; Other related functions
Communication Scope
Executive presentations; Technical writing
Full Job Description
**Our Purpose** _Mastercard powers economies and empowers people in 200 + countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** ### Manager, B2B Marketing for Consumer Solutions in Europe ### Manager, B2B Marketing for Consumer Solutions in Europe Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Overview The Europe B2B Marketing team is looking for a Manager, B2B Marketing for Consumer Solutions area within the Europe Core Payments function to drive our customer experience strategy forward by consistently innovating and problem-solving. Europe B2B Marketing is responsible for driving demand, adoption, and usage of our solutions. The role includes creating consumer-centric value propositions, developing thought leadership content and customer-centric sales enablement materials (B2B), planning and executing lead generation and external customer engagement initiatives, e.g., through events or social channels, as well as producing consumer
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