Walker Sands
B2B marketing
Manager,Analytics
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“Manager, Analytics at Walker Sands. Skills: analytics, reporting, measurement, data insights, SQL, Tableau/Looker Studio. Build and maintain client-facing performance reporting. Connect and validate data sources across paid, organic, earned, and CRM channels”
What You'll Achieve.
turn data into insights that drive real decision making; establishing reliable reporting and measurement foundations across your accounts; helping shape how Walker Sands thinks about media performance, KPIs, and measurement; contributing to proprietary frameworks like our Outcome-Based Marketing (OBM) models; build and lead a team of analysts helping do this work; clean, accurate, on time reporting; synthesized, actionable insights; contribute to measurement planning and KPI frameworks; refinement and redevelopment of proprietary measurement frameworks
Industry & Context.
skeptical of bad numbers; comfortable in the weeds; figure out why; find it; fix it; Identify and resolve reporting gaps and technical debt; Move beyond report delivery into actual analysis
At this time, we will not be able to provide sponsorship for this role.
What They're Looking For.
Must Have
5–7 years in marketing analytics, insights, or performance measurement, proficiency in dashboard and reporting tools: Looker Studio and/or Tableau, Experience connecting and troubleshooting data sources: GA4, GSC, paid media platforms, HubSpot or Salesforce, Working SQL, Clear written and verbal communication
Nice to Have
B2B experience strongly preferred, Agency experience, Experience with data aggregation/connector tools, Familiarity with data warehouse environments (Snowflake, BigQuery) and tools like dbt, B2B performance marketing background, Experience contributing to measurement strategy or KPI framework development, Comfortable in client-facing conversations when needed, Comfortable using AI like ChatGPT, Claude, Gemini
What You'll Do.
Build and maintain client-facing performance reporting
Connect and validate data sources across paid
Manage reporting continuity through data infrastructure evolves
Identify and resolve reporting gaps and technical debt across your accounts
Move beyond report delivery into actual analysis: what's working
actionable insights to account teams and (on some accounts) directly to clients
Contribute to measurement planning and KPI frameworks
Contribute to the refinement and redevelopment of proprietary measurement frameworks
Work closely with teams to understand client context and priorities
Partner with teams to translate data and insights into actional recommendations for clients
Participate in client conversations as needed
Contribute to the DATA practice's evolving standards for reporting
and analytics delivery
How You'll Work.
Team & Collaboration
working closely with account teams and integrated strategists; Work closely with teams to understand client context and priorities; Partner with teams to translate data and insights into actional recommendations for clients; Participate in client conversations as needed; Contribute to the DATA practice's evolving standards; supportive, collaborative culture
Communication Scope
translate what you're seeing into something an account team or client can actually understand; Clear written and verbal communication; explain a data problem to someone who isn't in the weeds with you
Process & Methodology
own things without a lot of hand-holding, manage your own queue
Full Job Description
Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a Manager, Analytics to help spearhead growth for our Data + Analytics team. Total compensation for this role, is expected to be between $110,000 and $135,000 per year. At this time, we will not be able to provide sponsorship for this role. Walker Sands is seeking a Manager, Analytics to join our DATA practice (Data, Analytics, Technology and AI) and be the analytics lead on a focused set of B2B accounts, working closely with account teams and integrated strategists to turn data into insights that drive real decision making. This is a hands-on role. You’ll be the analytics lead on your own accounts with support of the SVP, DATA. You don’t need a lot of direction and are comfortable working through ambiguity. You bring a practitioner's mindset to data: skeptical of bad numbers, comfortable in the weeds, and able to translate what you're seeing into something an account team or client can actually understand. The work is both deep and wide and evolves as you do. In the near term, you’re establishing reliable reporting and measurement foundations across your accounts. Additionally, you’ll be a critical member of helping shape how Walker Sands thinks about media performance, KPIs, and measurement, including contributing to proprietary frameworks like our Outcome-Based Marketing (OBM) models. And as the practice scales, you’ll build and lead a team of analysts helping do this work. Key Responsibilities: Reporting & Dashboard Ownership Build and maintain client-facing performance reporting: clean, accurate, on time Connect and validate data sources across paid, organic, earned, and CRM channels Manage reporting continuity through data infrastructure evolves QA your own work. You don't ship until you've verified the numbers make sense Identify and resolve reporting gaps and technical debt across your accounts: e.g tracking issues, connection failures, incomplete da
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