Figma
Manager,Advocacy
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“Manager, Advocacy at Figma. Skills: advocacy strategy, customer engagement, sales partnerships, content creation, community initiatives, practitioner workflows, Figma products, advocate insights, community engagement. Shape Figma’s advocacy strategy. lead one of our AMER advocacy teams to support customer engagement through sales partnerships, content creation, and community initiatives across core designer/developer audiences and adjacent roles”
What You'll Achieve.
add design and development perspectives & product knowledge to our go to market strategy; building relationships with our user community; advocating for users internally with our product teams; move early-stage ideas from concept to impact
Industry & Context.
up to 25% of travel, required all candidates keep their cameras on during video interviews, required to attend in person onboarding
What They're Looking For.
Must Have
5+ years of leading a design, marketing, or customer facing team, Demonstrated high agency and comfort with ambiguity, able to work autonomously and set direction in 0→1 initiatives, Act as a player-coach leader who can set strategy, direct and unblock the team, and also operate hands-on as an individual contributor when needed to assist the team or drive high-priority special projects, Experience driving cross-functional alignment across marketing, sales, and product leadership to move early-stage ideas from concept to impact, understanding and POV on PDE and design-adjacent workflows & tools
What You'll Do.
Shape Figma’s advocacy strategy
lead one of our AMER advocacy teams to support customer engagement through sales partnerships
and community initiatives across core designer/developer audiences and adjacent roles
Drive enablement programs
collaborate with our sales and partner teams to build scalable internally and externally facing enablement content around practitioner workflows and Figma products
Advocate for users with product team
Help continuously improve internal processes to bring advocate insights from customer engagements to the product team
Motivate and empower the community
Enable the team to maintain and build relationships with users in the community and identify ways to improve internal processes to track and measure community engagement
How You'll Work.
Team & Collaboration
key partner to support our marketing, sales and product teams; Drive enablement programs: collaborate with our sales and partner teams; Advocate for users with product team; Experience driving cross-functional alignment across marketing, sales, and product leadership
Full Job Description
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! At Figma we are creating a community of practice where our users can connect, learn, and advance their skills through sharing with one another. Our advocacy team are at the core of the Figma Community—online, in written and video content, and in live interactions with users. This Advocate Manager will be a key partner to support our marketing, sales and product teams by helping add design and development perspectives & product knowledge to our go to market strategy, building relationships with our user community, and advocating for users internally with our product teams. If you’re an experienced manager, love Figma tools, and already find yourself advocating for Figma with your peers, we’d love to hear from you! This is a full time role based in our SF hub. What you’ll do at Figma: Shape Figma’s advocacy strategy: lead one of our AMER advocacy teams to support customer engagement through sales partnerships, content creation, and community initiatives across core designer/developer audiences and adjacent roles Drive enablement programs: collaborate with our sales and partner teams to build scalable internally and externally facing enablement content around practitioner workflows and Figma products Advocate for users with product team: Help continuously improve internal processes to bring advocate insights from customer engagements to the product team Motivate and empower the community: Enable the team to maintain and build relationships with users in the community and identify ways to improve in
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