LoyaltyContentSpecialist

At HCF, we’re committed to delivering Uncommon Care. As Australia’s largest not-for-profit health fund, we’re focused on creating meaningful member experiences and delivering value beyond health insurance. We’re looking for a creative and digitally savvy Loyalty Content Specialist to join our Brand, Content & Partnerships team. Reporting to the Senior Digital Content Manager, you’ll create engaging content and in-app experiences that drive awareness, engagement and retention for HCF’s Thank You loyalty program across app, web, eDM, social and retail channels. We’re looking for a strong copywriter and content storyteller with broad marketing knowledge and experience creating content across multiple digital and campaign channels. **Loyalty Content Specialist** **What you’ll do** * Create compelling member-focused content across digital channels * Develop SEO-optimised copy, UX content and loyalty campaign messaging * Deliver engaging in-app and web experiences that enhance the member journey * Support integrated marketing and loyalty campaigns across digital, CRM, social and brand channels * Collaborate with Marketing, Loyalty, Brand, Digital and agency partners * Manage content updates in AEM and ensure brand and governance compliance * Use insights and performance data to continually optimise content effectiveness **About you** * Strong copywriting, editing and content storytelling skills * Generalist marketing knowledge with exposure to digital campaigns and customer engagement activity * Experience in digital content, content marketing or campaign delivery * Strong understanding of SEO, UX writing and digital best practice * Excellent stakeholder management and collaboration skills * Familiarity with CMS platforms, ideally AEM * Experience in loyalty, health, financial services or regulated industries is highly regarded This is a fantastic opportunity to join a purpose-led organisation and help create engaging experiences that deliver real value to members. **Abou