LocalSEOSpecialist

We're looking for a **Local SEO Specialist** who can drive visibility, rankings, and inbound demand for a multi-location, service-based healthcare business. This role is execution-focused and results-driven, centered on owning local search performance across Google Business Profiles, location pages, and service-specific searches. You will be responsible for improving map pack rankings, increasing qualified local traffic, and turning search intent into booked appointments. If you understand how local SEO actually works in competitive markets and know how to connect rankings to real-world patient acquisition, this role is a strong fit. This role requires availability during EST business hours to collaborate with the internal team and align on performance initiatives. ### Why You'll Want to Join * You will be paid in **USD** (bi-monthly: every 15th and 30th) * **Paid Time Off** in accordance with company policy * Observance of **Holidays** per company guidelines * **100% remote setup** so you can work wherever you're most productive * Direct ownership over local growth for a patient-first healthcare brand * Opportunity to make a measurable impact on bookings and clinic growth ### What You'll Work On **Local SEO Strategy and Execution** * Own and execute the local SEO roadmap across all clinic locations * Improve Google Business Profile performance including rankings, visibility, and engagement * Optimize for local service keywords tied to physical therapy, performance, and recovery services * Prioritize opportunities based on competition, intent, and conversion potential **Google Business Profile Optimization** * Manage and optimize listings including categories, services, descriptions, and media * Drive and manage review generation strategies and reputation signals * Monitor insights, map pack rankings, and local visibility trends * Resolve listing issues, duplicates, or inconsistencies **Location Pages and On-Page Optimization** * Optimize location and service pages