DICK'S Sporting Goods
LocalMarketingSpecialist
“Local Marketing Specialist at DICK'S Sporting Goods. Skills: Partnership planning, Sponsorship activation, Local marketing, Event execution. Develop and foster relationships. Support local partners through sponsorships”
What You'll Achieve.
Drive company initiatives; Drive awareness of brand pillars; Drive full-funnel value; Drive traffic; Drive sales; Maximize ROI; Drive incremental awareness; Drive incremental acquisition; Support Experience KPIs; Drive awareness of Experiences; Drive engagement of Experiences; Maximize ROI
Industry & Context.
Some weekends required, Key retail holidays required, Flexible availability, Some nights required, Some weekends required, Some holidays required, Some travel required
What They're Looking For.
Must Have
Bachelor's Degree in Marketing, 1-3 years related experience, Valid driver's license, Pass background check, Pass motor vehicle check, Work some weekends, Work key retail holidays
Nice to Have
Experience as regional marketer, Experience as company marketer, Experience as brand ambassador, Experience in retail environment, Some travel within territory
What You'll Do.
Develop and foster relationships
Support local partners through sponsorships
Manage and track sponsorship agreements
Distribute sponsorship assets
Ensure execution of sponsorship deliverables
Maximize sponsorship ROI
Develop strategies for in-store events
Develop strategies for market activations
Manage related expenses
Develop and activate local marketing outreach
Drive incremental awareness
Drive incremental acquisition
Provide marketing intel
Serve as Marketing representative
Support local business goals
Develop marketing support for Experiences
Drive awareness of Experiences
Drive engagement of Experiences
Support creation of event activation assets
Manage customer outreach
Monitor customer outreach inbox
Support execution of marketing activities
Support execution of vendor events
Serve as cross-functional liaison
Ensure best-in-class execution of programs
Generate local events
Lead planning of local events
Manage event lifecycle
Manage on-site event execution
Secure staffing for events
Capture content for events
Evaluate events qualitatively
Evaluate events quantitatively
Report event learnings
Suggest enhanced measures of success
Serve as local representative
Manage local grant program
Impact community through donations
Impact community through grants
Impact community through programming
Fulfill donation requests
Manage local marketing budget
Track local marketing budget
Forecast local marketing budget
Ensure cost-effectiveness
Deliver professionalism
Deliver seamless communication
Deliver collaboration
Develop vendor relationships
Develop sales rep relationships
Develop service org relationships
Talk to media on behalf of DICK'S
How You'll Work.
Team & Collaboration
Store Leadership team; ASM of Experiences; Cross-functional liaison; Collaboration across teams
Communication Scope
Seamless communication
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