Axios
Media
LocalBrandedContentWriter
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Local Branded Content Writer at Axios. Skills: Branded content writing, Local audience engagement, Content strategy. Develop branded content for local advertising partners. Build and maintain thought leadership campaigns”
Industry & Context.
What They're Looking For.
Must Have
Writing experience in a branded, local editorial, or community-focused content capacity, Demonstrated ability to research and brainstorm themes and messaging that align with client goals and resonate with specific local audiences, Ability to work across multiple markets, industries, and campaign types while maintaining quality and consistency, Experience writing for newsletters, websites, event materials, and social platforms, Comfort with live interviews to assist in the creation and production of branded content, Actively develop AI literacy and use AI tools
Nice to Have
Design, infographic, social video or AI-assisted content workflow skills are a plus
What You'll Do.
Develop branded content for local advertising partners
Build and maintain thought leadership campaigns
Create native branded content for local audiences
Craft original sponsored content
Conduct research on local issues
How You'll Work.
Team & Collaboration
Work with the Branded Content Editor; Work with local revenue partners; Works well across teams and markets; Familiarity working on small creative teams
Communication Scope
Translating brand messages into stories
Full Job Description
Note to applicants: This Local Branded Content Writer position on our Brand Studio team remains open on an ongoing basis to support our evolving programming and production needs. As the organization grows and new strategic opportunities arise, we regularly evaluate and expand our team with writers who have experience translating brand messages into stories that are relevant and resonate with specific local audiences. Maintaining this posting allows us to proactively connect with strong candidates and move quickly as opportunities arise. We encourage interested applicants to submit their materials for consideration. Candidates whose experience aligns with upcoming needs will be contacted as hiring plans progress. The big picture: Axios is a modern media company dedicated to providing trustworthy, award-winning news content in an audience-first format. We look to continuously expand our pool of Branded Content Writer candidates to fuel the growth of our brand studio team! Why it matters: The Local Branded Content Writer will develop branded content for Axios’ local advertising partners. As a member of the Branded Content team, you will work with the Branded Content Editor and local revenue partners to build and maintain thought leadership, community-based, and brand marketing campaigns in our trademark Smart Brevity style. Go deeper: In this highly collaborative role, we are looking for someone with strong writing and editing skills to create native branded content for local audiences that appears on the Axios website, in our newsletters, and at our events. Our ideal candidate is fast, thorough, able to hit daily deadlines, and works well across teams and markets. Worthy of your time: With the guidance of an editor, candidates must be able to craft original sponsored content and, where necessary, conduct research on local issues, industries, and communities across a range of brands and markets. Ideal candidates will embody an entrepreneurial spirit, a strong understan
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