TEGNA Inc.
Media
LocalAccountManager
Neural analysis suggests this role is
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“Local Account Manager at TEGNA Inc.. Skills: Account management, Sales support, Advertising operations, Customer engagement, Campaign execution, Campaign optimization, Client satisfaction. Daily interaction with agency and direct clients, Account Executives, and internal departments to support the execution and maintenance of broadcast and digital advertising campaigns.. Manage post-sale campaign execution across linear television, streaming/OTT, social, display, sponsored content, and KING5. co”
What You'll Achieve.
deliver meaningful results for clients; revenue growth for the station; ensure successful campaign fulfillment and client satisfaction; ensure campaign success and optimization
Industry & Context.
Ability to solve problems independently and make sound decisions in support of customers and internal teams.
What They're Looking For.
Must Have
Minimum two (2) years of account management, sales support, advertising operations, or customer engagement experience in a professional, fast-paced environment., Ability to solve problems independently and make sound decisions in support of customers and internal teams., organizational skills with the ability to prioritize multiple assignments and meet tight deadlines., Excellent written, verbal, analytical, and interpersonal communication skills., Collaborative mindset with the ability to work effectively across multiple departments while also managing responsibilities independently., Adaptable, detail-oriented, and comfortable in a rapidly evolving media landscape., Proficient in Microsoft Office Suite including Excel, PowerPoint, Word, and Outlook.
Nice to Have
understanding of broadcast, streaming, digital, and social advertising platforms preferred., Experience with Google Analytics, Comscore, Salesforce Command, WideOrbit, Smartsheet, or related media and workflow systems preferred., Familiarity with OTT/CTV products, digital trafficking, social amplification, and attribution reporting is a plus., Experience with Adobe Premiere, Adobe Media Encoder, or related media workflow tools is a plus.
What You'll Do.
Daily interaction with agency and direct clients
and internal departments to support the execution and maintenance of broadcast and digital advertising campaigns.
Manage post-sale campaign execution across linear television
and KING5. com digital platforms.
Assist in the implementation and execution of integrated marketing ideas and sponsorship strategies developed collaboratively with internal sales and strategy teams.
Maintain campaign logistics
and audience delivery across multiple platforms and products.
Monitor campaign pacing and performance using Comscore
Command/Salesforce and platform reporting tools to ensure campaign success and optimization.
Interpret campaign performance data and prepare client-facing recaps aligned with advertiser KPIs and business objectives.
Support digital campaign execution including OTT/CTV
and streaming initiatives.
Assist with execution of strategic sports and community partnerships associated with the Seattle Mariners
and Seattle Seawolves.
Coordinate workflow and communicate effectively with Account Coordinators and internal support teams to ensure operational efficiency and timely execution.
Utilize Salesforce Command
and related sales systems to manage campaign workflow
Assist with month-end reporting
and proof-of-performance materials for advertisers.
Attend sales meetings and training sessions to remain informed on station products
and evolving media strategies.
How You'll Work.
Team & Collaboration
Daily interaction with agency and direct clients, Account Executives, and internal departments to support the execution and maintenance of broadcast and digital advertising campaigns.; Partner closely with Account Executives, Digital Strategists, Creative Teams, Traffic Continuity Specialists, Research, News, Sports, and Local Programming teams to ensure successful campaign fulfillment and client satisfaction.; Assist in the implementation and execution of integrated marketing ideas and sponsorship strategies developed collaboratively with internal sales and strategy teams.; Coordinate workflow and communicate effectively with Account Coordinators and internal support teams to ensure operational efficiency and timely execution.; Collaborative mindset with the ability to work effectively across multiple departments while also managing responsibilities independently.
Communication Scope
Excellent written, verbal, analytical, and interpersonal communication skills.; Communicate effectively across departments
Process & Methodology
Maintain campaign logistics, scheduling accuracy, revisions, makegoods, and audience delivery across multiple platforms and products., Coordinate workflow and communicate effectively with Account Coordinators and internal support teams to ensure operational efficiency and timely execution., Utilize Salesforce Command, WideOrbit, Smartsheet, and related sales systems to manage campaign workflow, documentation, and communication.
Full Job Description
About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U. S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. LOCAL ACCOUNT MANAGER Seattle, WA JOB DESCRIPTION KING 5 is seeking a highly organized and solutions-driven Local Account Manager to support our sales team and advertising partners across broadcast, streaming, social, and digital platforms. This position plays a critical role in the execution, optimization, and stewardship of integrated marketing campaigns designed to deliver meaningful results for clients and revenue growth for the station. The ideal candidate thrives in a fast-paced media environment, communicates effectively across departments, and is passionate about delivering exceptional customer service while supporting innovative multimedia campaigns. RESPONSIBILITIES • Daily interaction with agency and direct clients, Account Executives, and internal departments to support the execution and maintenance of broadcast and digital advertising campaigns. • Manage post-sale campaign execution across linear television, streaming/OTT, social, display, sponsored content, and KING5.com digital platforms. • Partner closely with Account Executives, Digital Strategists, Creative Teams, Traffic Continuity Specialists, Research, News, Sports, and Local Programming teams to ensure successful campaign fulfillment and client satisfaction. • Assist in the implementation and execution of integrated marketing ideas and sponsorship strategies developed collaboratively with internal sales and strategy teams. • Maintain campaign logistics, scheduling accuracy, revisions, makegoods, and audience delivery across multiple platforms and products. • Monitor campaign pacing and performance using Comscore, Google AdsMa
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