Vanguard
LLMSEOOptimizationSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“LLM SEO Optimization Specialist at Vanguard. Skills: SEO, GEO, AEO, AI Search Optimization. Develop strategy for SEO initiatives. Execute strategy for SEO initiatives”
What You'll Achieve.
Improve visibility across traditional search; Improve visibility across AI-generated search; Improve extractability; Improve clarity; Improve topical authority; Enhance search visibility; Enhance AI visibility
Industry & Context.
Actionable recommendations
What They're Looking For.
Must Have
Undergraduate degree or equivalent, 2-3 years SEO experience, 2-3 years digital marketing experience, 2-3 years content optimization experience, 2-3 years search strategy experience, Foundational SEO knowledge, Foundational analytics knowledge, Foundational content optimization knowledge, Working familiarity with Google Search Console, Working familiarity with Conductor, Working familiarity with Screaming Frog, Understanding of structured content, Understanding of schema, Understanding of semantic search, Understanding of AI-readable content
Nice to Have
Experience with GEO, Experience with AEO, Experience with LLM-focused SEO, Experience with AI visibility initiatives, Exposure to technical SEO, Familiarity with NLP concepts, Familiarity with entity optimization, Familiarity with topical authority building, Familiarity with prompt-led content strategies, Experience in SaaS, Experience in software services, Experience in technology, Interest in experimentation, Interest in testing, Interest in developing new metrics, Understanding of Adobe Experience Manager
What You'll Do.
Develop strategy for SEO initiatives
Execute strategy for SEO initiatives
Develop strategy for GEO initiatives
Execute strategy for GEO initiatives
Develop strategy for AEO initiatives
Execute strategy for AEO initiatives
Develop strategy for AISO initiatives
Execute strategy for AISO initiatives
Improve visibility across traditional search
Improve visibility across AI-generated search
Serve as consultative expert
Ensure website content is optimized
Optimize for AI-driven discoverability
Optimize for AI-driven citation
Optimize for AI-driven summarization
Apply structured content approaches
Apply semantic content approaches
Apply question-led content approaches
Improve extractability
Improve topical authority
Support technical optimization efforts
Implement structured data
Implement internal linking
Enhance search visibility
Enhance AI visibility
Track organic search performance
Analyze organic search performance
Report on organic search performance
Analyze AI visibility
Report on AI visibility
Analyze share of voice
Report on share of voice
Turn findings into recommendations
Collaborate with marketing teams
Collaborate with content teams
Collaborate with product teams
Collaborate with analytics teams
Collaborate with technical teams
Collaborate with divisional SEO leads
Collaborate with divisional GEO leads
Ensure coverage for contingency
Stay abreast of LLM environment
Identify opportunities for visibility
Identify risks for visibility
Identify experiments for visibility
Share learnings with stakeholders
Participate in special projects
Perform other duties as assigned
How You'll Work.
Team & Collaboration
Content production teams; Marketing teams; Content teams; Product teams; Analytics teams; Technical teams; Divisional SEO leads; Divisional GEO leads
Full Job Description
The AI SEO & GEO Specialist works to support SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) initiatives. This role focuses on executing and optimizing programs that improve discoverability across traditional search engines and AI-driven answer platforms, while supporting business growth through organic visibility, citation performance, and actionable insights. **Core Focus Areas** * Traditional SEO, GEO, AEO, and AI search optimization * AI-driven discovery, citation, and answer visibility across platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews * Structured, semantic, and entity-based content optimization for AI comprehension * Performance measurement, experimentation, and reporting across organic and AI visibility channels **Responsibilities** * Develop and execute on strategy to support SEO, GEO, AEO, and AISO initiatives that improve visibility across traditional search and AI-generated search experiences. * Serve as consultative expert for content production teams to ensure website content is optimized for search and AI-driven discoverability, citation and summarization. * Apply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authority. * Support technical optimization efforts including structured data, schema, internal linking, and other best practices that enhance search and AI visibility. * Track, analyze, and report on organic search performance, AI visibility, share of voice, citations, and related KPIs; turn findings into actionable recommendations. * Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support execution. * Collaborate with other divisional SEO/GEO leads to share best practices and ensure coverage for contingency purposes. * Proactively stay abreast of ever changing LLM environment. * Identify opportunities, risks, and experiment
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