LivestreamPM

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. **Key responsibilities** 1\. 直播业务0-1搭建 • 负责抖音直播业务整体规划及从0-1团队搭建，建立直播运营机制、SOP及管理体系 • 搭建并管理约10人左右直播团队，包括主播、运营、场控、中控、投流及内容支持等岗位 • 制定直播业务阶段性目标及增长策略，推动直播间快速起量 2\. GMV及经营结果负责 • 对直播间销售目标、GMV、转化率、ROI等核心经营指标负责 • 基于平台流量逻辑，制定直播排期、货盘策略、投流策略及用户运营方案 • 持续优化直播间人货场效率，提升用户停留、互动及成交转化 3\. 直播运营管理 • 统筹直播全链路运营，包括选品、脚本、节奏、福利机制、投流协同及复盘优化 • 管理日常直播执行，保障直播稳定性及现场运营效率 • 建立直播数据分析机制，持续监控关键经营指标并推动改善 4\. 团队管理与能力建设 • 负责团队招聘、培训及绩效管理，打造高执行力直播团队 • 建立主播及运营人才梯队，提升团队专业能力及业务敏捷度 • 推动跨部门协作，与供应链、品牌、电商、内容等团队高效联动 **Qualifications and skills** 1\. 大专及以上学历，3年以上抖音直播团队管理经验，具备0→1搭建直播间、从起号到稳定盈利的实战案例，有同品类运营经验优先。 2\. 精通直播全流程运营、平台规则、千川投放、数据复盘与转化优化；具备优秀的内容策略设计与落地能力，能持续提升直播业绩。 3\. 优秀的现场把控、决策、跨团队协同能力；目标拆解清晰、执行落地强；能有效管理主播、场控、投放等多角色。 4\. 反应快速、高韧性、实时敏捷；数据驱动、结果导向；抗压能力强，可适配直播高强度节奏。 **Job Posting End Date** 2026-06-19 ## **Equal Opportunities** Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our