LinkedInAdsSpecialist

### **LinkedIn Ads Specialist (Paid Social, Campaign Manager, B2B Lead Generation – Remote, EST Hours)** ### **About the Role** We’re hiring a **LinkedIn Ads Specialist** to manage and optimize **high-performing LinkedIn advertising campaigns** across multiple client accounts. You’ll oversee **campaign strategy, execution, optimization, and reporting** for a portfolio of 10–15 clients — with a clear focus on **driving leads, improving CPL, and maximizing ROI**. If you’re experienced in **LinkedIn Campaign Manager, B2B lead generation, and performance optimization** , this role is for you. ### **Responsibilities** ### **Campaign Strategy & Execution** * Plan, build, and manage **LinkedIn Ads campaigns** across multiple client accounts * Conduct **audience research and targeting strategy** development * Test and optimize **ad creatives, formats, and messaging** * Align campaigns with client goals, budgets, and KPIs ### **Performance Monitoring & Optimization** * Monitor campaigns daily and make **data-driven optimizations** * Adjust **bids, budgets, targeting, and creatives** to improve performance * Analyze campaign data to identify trends and opportunities * Continuously improve **CPL, ROAS, and lead quality** ### **Reporting & Analytics** * Prepare **weekly and monthly performance reports** * Provide clear insights, recommendations, and next steps * Track key metrics: * Lead volume and quality * Cost per lead (CPL) * Return on ad spend (ROAS) ### **Client Collaboration & Communication** * Work closely with clients to understand **objectives and expectations** * Provide strategic recommendations to improve campaign results * Communicate performance updates in a **clear and professional manner** ### **Continuous Improvement** * Stay updated on **LinkedIn Ads features, tools, and best practices** * Test new strategies, formats, and targeting approaches * Suggest improvements to enhance overall campaign performance ### **Requirements** * Proven experience managing **Li