Pavago
Staffing and Recruiting
LinkedInAdsSpecialist
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“LinkedIn Ads Specialist at Pavago. Skills: LinkedIn Ads, Campaign Management, B2B Lead Generation, Performance Optimization, Client Management. Manage and optimize high-performing LinkedIn advertising campaigns. Oversee campaign strategy, execution, optimization, and reporting”
What You'll Achieve.
Driving leads; Improving CPL; Maximizing ROI; Consistent growth in lead volume and quality; Improved CPL and ROAS across campaigns; High client satisfaction and retention; Timely delivery of reports and campaign updates; Continuous performance improvements across accounts
Industry & Context.
Analytical skills with the ability to turn data into insights; Analyze campaign data to identify trends and opportunities
Comfortable working remote during EST hours
What They're Looking For.
Must Have
Proven experience managing LinkedIn Ads campaigns, Proficiency with LinkedIn Campaign Manager, Experience managing multiple accounts or clients simultaneously, Analytical skills with the ability to turn data into insights, Excellent communication and presentation skills, High attention to detail and organizational skills, Comfortable working remote during EST hours
Nice to Have
2+ years of experience in digital advertising (LinkedIn Ads preferred), Experience with other platforms (Google Ads, Meta Ads, etc.), Experience in client-facing roles, Bachelor’s degree in Marketing, Business, or related field
What You'll Do.
Manage and optimize high-performing LinkedIn advertising campaigns
Oversee campaign strategy
and manage LinkedIn Ads campaigns
Conduct audience research and targeting strategy development
Test and optimize ad creatives
Align campaigns with client goals
Monitor campaigns daily and make data-driven optimizations
and creatives to improve performance
Analyze campaign data to identify trends and opportunities
Continuously improve CPL
Prepare weekly and monthly performance reports
Provide clear insights
Track key metrics: Lead volume and quality
Return on ad spend (ROAS)
Work closely with clients to understand objectives and expectations
Provide strategic recommendations to improve campaign results
Communicate performance updates in a clear and professional manner
Stay updated on LinkedIn Ads features
and targeting approaches
Suggest improvements to enhance overall campaign performance
How You'll Work.
Team & Collaboration
Work closely with clients to understand objectives and expectations; Communicate performance updates in a clear and professional manner
Communication Scope
Excellent communication and presentation skills; Communicate performance updates in a clear and professional manner
Full Job Description
### **LinkedIn Ads Specialist (Paid Social, Campaign Manager, B2B Lead Generation – Remote, EST Hours)** ### **About the Role** We’re hiring a **LinkedIn Ads Specialist** to manage and optimize **high-performing LinkedIn advertising campaigns** across multiple client accounts. You’ll oversee **campaign strategy, execution, optimization, and reporting** for a portfolio of 10–15 clients — with a clear focus on **driving leads, improving CPL, and maximizing ROI**. If you’re experienced in **LinkedIn Campaign Manager, B2B lead generation, and performance optimization** , this role is for you. ### **Responsibilities** ### **Campaign Strategy & Execution** * Plan, build, and manage **LinkedIn Ads campaigns** across multiple client accounts * Conduct **audience research and targeting strategy** development * Test and optimize **ad creatives, formats, and messaging** * Align campaigns with client goals, budgets, and KPIs ### **Performance Monitoring & Optimization** * Monitor campaigns daily and make **data-driven optimizations** * Adjust **bids, budgets, targeting, and creatives** to improve performance * Analyze campaign data to identify trends and opportunities * Continuously improve **CPL, ROAS, and lead quality** ### **Reporting & Analytics** * Prepare **weekly and monthly performance reports** * Provide clear insights, recommendations, and next steps * Track key metrics: * Lead volume and quality * Cost per lead (CPL) * Return on ad spend (ROAS) ### **Client Collaboration & Communication** * Work closely with clients to understand **objectives and expectations** * Provide strategic recommendations to improve campaign results * Communicate performance updates in a **clear and professional manner** ### **Continuous Improvement** * Stay updated on **LinkedIn Ads features, tools, and best practices** * Test new strategies, formats, and targeting approaches * Suggest improvements to enhance overall campaign performance ### **Requirements** * Proven experience managing **Li
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