Pavago
Staffing and Recruiting
LinkedInAdsSpecialist
“LinkedIn Ads Specialist at Pavago. Skills: LinkedIn Ads campaign management, Campaign optimization, Performance monitoring, Reporting and analytics, Client communication. Manage and optimize LinkedIn advertising campaigns across a portfolio of client accounts. Develop audience targeting strategies”
What You'll Achieve.
Generate measurable B2B marketing results through LinkedIn’s advertising ecosystem; Ensure each campaign aligns with business objectives and performance KPIs; Improve lead quality; Improve return on ad spend; Lead generation volume and lead quality; Cost per lead (CPL) and return on ad spend (ROAS); Campaign performance improvements over time; Client satisfaction and retention; Timely reporting and campaign communication; Consistent optimization and testing execution; Ensure LinkedIn advertising campaigns generate measurable business outcomes; Maintain client satisfaction and campaign performance
Industry & Context.
Proactive problem-solver focused on continuous optimization and improvement
What They're Looking For.
Must Have
Proven experience managing and optimizing LinkedIn Ads campaigns, Analytical and reporting skills with the ability to turn data into actionable insights, Experience managing multiple accounts or client portfolios simultaneously, Excellent written and verbal communication skills, Organizational and time-management abilities, Experience optimizing campaigns for lead generation and B2B performance metrics
Nice to Have
2+ years of experience in digital advertising with a LinkedIn Ads focus, Agency or client-facing account management experience, Familiarity with additional advertising platforms such as Meta Ads or Google Ads, Experience working with B2B, SaaS, or professional services companies, Bachelor’s degree in Marketing, Communications, Business, or related field (preferred but not required)
What You'll Do.
Manage and optimize LinkedIn advertising campaigns across a portfolio of client accounts
Develop audience targeting strategies
Conduct market and competitor research
Create and test multiple campaign formats
Optimize campaign structures
Monitor daily campaign performance
Analyze campaign metrics
Optimize bidding strategies
and scaling opportunities
Prepare client performance reports
Translate campaign data into actionable business recommendations
Track and report on lead quality
pipeline contribution
Maintain organized reporting dashboards and campaign documentation
Collaborate directly with clients to understand goals
Present campaign performance updates and strategic recommendations
Build client relationships
Coordinate internally with creative
Stay up to date with LinkedIn advertising updates
Research new targeting approaches
and campaign strategies
Recommend innovative ideas and performance improvements
Continuously refine campaign workflows and optimization processes
How You'll Work.
Team & Collaboration
Collaborate directly with clients to understand goals, expectations, budgets, and KPIs; Coordinate internally with creative, copy, and strategy teams where needed; Confident interaction with internal teams
Communication Scope
Excellent written and verbal communication skills; Confident interaction with clients and internal teams; Present campaign performance updates and strategic recommendations professionally
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