Winona
telemedicine
LifecycleMarketingStrategist
“Lifecycle Marketing Strategist at Winona. Skills: Lifecycle Marketing, Customer Journeys, Multi-channel Campaigns, Data Analysis. Define lifecycle strategy. Optimize channel strategy”
What You'll Achieve.
drive engagement; retention; customer satisfaction; long-term business growth; improve performance
Industry & Context.
analytical skills with the ability to interpret customer data, identify trends, and translate insights into actionable recommendations
Must have a personal computer and reliable high-speed internet for daily remote operations
What They're Looking For.
Must Have
5+ years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement strategy, Proven experience building and managing end-to-end customer journeys across onboarding, engagement, retention, and winback, Hands-on experience managing multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mail, experience with segmentation, personalization, customer journey automation, A testing, and performance optimization, analytical skills with the ability to interpret customer data, identify trends, and translate insights into actionable recommendations, project management and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment, proactive communication skills with demonstrated ability to keep cross-functional stakeholders informed through timely, clear async updates, Must have a personal computer and reliable high-speed internet for daily remote operations
What You'll Do.
Define lifecycle strategy
Optimize channel strategy
Define messaging framework
Design customer journeys
Build segmentation frameworks
Establish testing roadmap
Design lifecycle automation architecture
Review department tools
Manage customer lifecycle strategy
How You'll Work.
Team & Collaboration
Partner with Product, Data, and Growth teams to align lifecycle efforts with business goals; Keep cross-functional stakeholders informed through timely, clear async updates
Communication Scope
proactive communication skills; demonstrated ability to keep cross-functional stakeholders informed through timely, clear async updates
Process & Methodology
project management and organizational skills, ability to manage multiple initiatives in a fast-paced environment
Applying for this Lifecycle Marketing Strategist role?
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