Snap Finance
financial services
LifecycleMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid candidates.
“Lifecycle Marketing Specialist at Snap Finance. Skills: lifecycle marketing, Braze, multi-channel campaigns, A/B testing, customer journey orchestration. Build, QA, launch, and optimize multi-channel lifecycle campaigns in Braze, including email, SMS, push, and in-app messaging, ensuring accuracy, scalability, and performance across both Marketing and Servicing programs. Partner in the design and evolution of lifecycle campaign strategy, contributing ideas and recommendations that drive activati”
What You'll Achieve.
drive engagement, activation, retention, and ongoing card usage across the customer journey; improve performance and long-term customer value; drive activation, engagement, retention, and ongoing card usage; continuously improve campaign performance and uncover actionable insights; deliver a cohesive customer experience; drive measurable business outcomes
Industry & Context.
What They're Looking For.
Must Have
3–5+ years of experience in lifecycle marketing within a B2C experience, hands-on expertise in Braze is required, including building and launching campaigns within Canvas, audience segmentation, Liquid personalization, and end-to-end campaign QA and deployment, Proven ability to independently execute multi-channel lifecycle campaigns across email, SMS, push, and in-app messaging, with a understanding of cross-channel customer journey orchestration, Experience contributing to lifecycle campaign strategy and ideation, with the ability to translate business goals into executable campaigns, tests, and optimizations, analytical mindset with experience evaluating campaign performance, interpreting results, and identifying opportunities to improve engagement, conversion, and retention, Experience designing and executing A and multivariate tests, with the ability to derive insights and apply learnings to future campaigns, Working knowledge of email development fundamentals and how dynamic content and personalization impact performance, Experience operating in regulated marketing environments, with familiarity around TCPA, CAN-SPAM, consent management, and customer communication requirements, High attention to detail and operational rigor, with a focus on campaign QA, accuracy, and execution quality, Ability to work cross-functionally with Marketing, Analytics, Product, Compliance, and Servicing teams to deliver cohesive lifecycle programs
Nice to Have
financial services, credit cards, fintech, or other regulated industries is a plus, Experience in fintech, credit card, or lending lifecycle marketing, Experience integrating digital lifecycle campaigns with Direct Mail, Stronger analytics skillset (e.g. , deeper performance analysis, segmentation strategy, or experimentation frameworks)
What You'll Do.
and optimize multi-channel lifecycle campaigns in Braze
and performance across both Marketing and Servicing programs
Partner in the design and evolution of lifecycle campaign strategy
contributing ideas and recommendations that drive activation
and ongoing card usage
Translate lifecycle strategies and business objectives into executable campaigns by leveraging segmentation
personalization (Liquid)
and dynamic messaging within Braze
Develop and execute structured A/B and multivariate testing strategies to continuously improve campaign performance and uncover actionable insights
Analyze campaign performance and customer behavior to identify optimization opportunities
prioritize enhancements
and inform future strategy and experimentation roadmaps
Contribute to the integration of digital lifecycle campaigns with Direct Mail efforts
helping create coordinated
omnichannel customer journeys that drive measurable business outcomes
Ensure all lifecycle campaigns and communications adhere to regulatory and compliance requirements (e.g.
and internal governance)
partnering closely with Legal and Compliance teams to maintain accuracy
How You'll Work.
Team & Collaboration
Collaborate cross-functionally with Lifecycle Strategy, Marketing Analytics, Product, Compliance, and Servicing teams to align on priorities, ensure seamless execution, and deliver a cohesive customer experience; Ability to work cross-functionally with Marketing, Analytics, Product, Compliance, and Servicing teams to deliver cohesive lifecycle programs
Full Job Description
**Company Overview:** At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation. **If you 're looking to make an impact and grow with a team that values you, come join us!** **Job Description** We are seeking a Lifecycle Marketing Specialist to build, scale, and optimize lifecycle programs for B2C audiences, with a focus on the Seen Credit Card brand by Snap Finance. This role drives engagement, activation, retention, and ongoing card usage across the customer journey. Blending strategy and execution, you will design and deploy multi-channel campaigns (email, SMS, push, in-app, direct mail) within Braze, lead testing and optimization efforts, and partner cross-functionally to improve performance and long-term customer value. **** **How you 'll make an impact:** * Build, QA, launch, and optimize multi-channel lifecycle campaigns in Braze, including email, SMS, push, and in-app messaging, ensuring accuracy, scalability, and strong performance across both Marketing and Servicing programs. * Partner in the design and evolution of lifecycle campaign strategy, contributing ideas and recommendations that drive activation, engagement, retention, and ongoing card usage. * Translate lifecycle strategies and business objectives into executable campaigns by leveraging segmentation, personalization (Liquid), and dynamic messaging within Braze. * Develop and execute structured A/B and multivariate testing strategies to continuously improve campaign performance and uncover actionable insights. * Collaborate cross-functionally with Lifecycle Strategy, Marketing Analytics, Product, Compliance, and Servicing teams to align on prior
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