Care Access
LifecycleMarketingSpecialist
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“Lifecycle Marketing Specialist at Care Access. Skills: Lifecycle marketing activation, Segmentation & Targeting, Retention, Patient Journey Mapping, Automation & Technology. support the development and execution of engagement and retention of our patients through our health screenings and studies. optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it”
What You'll Achieve.
improve engagement rates at each step of the process; build automation to support it; drive towards completed screenings; improve show rates; improve engagement with participants in studies / screenings; improve participation rates at each step of the patient’s journey through our programs
Industry & Context.
Ability to think strategically and execute tactically
100% of work to be performed in a remote office environment, less than 10% travel requirements, Occasional planned travel may be required, The ability to use keyboards and other computer equipment
What They're Looking For.
Must Have
Bachelor’s degree in marketing or a related field, 2-3 years of experience in marketing
Nice to Have
Experience with customer segmentation, journey mapping, building marketing automation
What You'll Do.
support the development and execution of engagement and retention of our patients through our health screenings and studies
optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it
Activate and optimize marketing strategies that the entire customer journey-from onboarding to retention and re-engagement
Activate patient segments using prior engagement data to develop nurtures that drive towards completed screenings
including reengagement of no shows
patients that did not schedule
welcome campaigns to improve show rates
Implement retention campaigns to improve engagement with participants in studies / screenings
loyalty marketing and more
Refine and continue to build upon the patient journey to improve participation rates at each step of the patient’s journey through our programs
Work with development and analytics teams to further build out our marketing automation
Assist with additional project planning as needed
Continuous A testing on email and SMS marketing
How You'll Work.
Team & Collaboration
collaboration skills; Work with development and analytics teams
Communication Scope
Excellent communication and collaboration skills
Process & Methodology
project planning
Full Job Description
About Care Access Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow. With programs like Future of Medicine, which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers, which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all. To learn more about Care Access, visit www.CareAccess.com. How This Role Makes a Difference The Lifecycle Marketing Specialist will support the development and execution of engagement and retention of our patients through our health screenings and studies. The role will be responsible for optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it. How You'll Make An Impact Lifecycle marketing activation: Activate and optimize marketing strategies that span the entire customer journey-from onboarding to retention and re-engagement. Segmentation & Targeting: Activate patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show rates. Retention: Implement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and more. Patient Journey Mapping: Refine and cont
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