Care Access
LifecycleMarketingSpecialist
“Lifecycle Marketing Specialist at Care Access. Skills: Lifecycle marketing activation, Segmentation & Targeting, Retention, Patient Journey Mapping, Automation & Technology. support the development and execution of engagement and retention of our patients through our health screenings and studies. optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it”
What You'll Achieve.
improve engagement rates at each step of the process; build automation to support it; drive towards completed screenings; improve show rates; improve engagement with participants in studies / screenings; improve participation rates at each step of the patient’s journey through our programs
Industry & Context.
Ability to think strategically and execute tactically
100% of work to be performed in a remote office environment, less than 10% travel requirements, Occasional planned travel may be required, The ability to use keyboards and other computer equipment
What They're Looking For.
Must Have
Bachelor’s degree in marketing or a related field, 2-3 years of experience in marketing
Nice to Have
Experience with customer segmentation, journey mapping, building marketing automation
What You'll Do.
support the development and execution of engagement and retention of our patients through our health screenings and studies
optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it
Activate and optimize marketing strategies that the entire customer journey-from onboarding to retention and re-engagement
Activate patient segments using prior engagement data to develop nurtures that drive towards completed screenings
including reengagement of no shows
patients that did not schedule
welcome campaigns to improve show rates
Implement retention campaigns to improve engagement with participants in studies / screenings
loyalty marketing and more
Refine and continue to build upon the patient journey to improve participation rates at each step of the patient’s journey through our programs
Work with development and analytics teams to further build out our marketing automation
Assist with additional project planning as needed
Continuous A testing on email and SMS marketing
How You'll Work.
Team & Collaboration
collaboration skills; Work with development and analytics teams
Communication Scope
Excellent communication and collaboration skills
Process & Methodology
project planning
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