LifecycleMarketingManager

About Wizard Wizard is the top-performing AI Shopping Agent, delivering the best products from across the web with unmatched accuracy, quality, and trust. The Role We're hiring a Lifecycle Marketer to own how we communicate with our users after they walk in the door. We have the some of the basics in place but this is largely a build role. You'll take what exists, assess what's working, and build the lifecycle program that turns new users into habitual ones. You'll report into our Director of Growth Marketing and sit at the heart of our marketing team, working closely with product and creative to build the infrastructure that makes our path to 1M users sustainable. What You’ll Do Assess our current email, SMS, and push setup and develop a full lifecycle roadmap covering onboarding, activation, engagement, re-engagement, and retention. Build, test, and optimize lifecycle campaigns across email, SMS, and push notifications. You’re hands-on in the tools, not just directing from a distance. Own the critical first-week experience — the sequence of communications that turns a new signup into an activated, returning user. Write high-quality lifecycle copy across channels (email, SMS, push), maintaining Wizard’s premium, product-led voice. Design and build scalable email templates and systems that can be reused, iterated on, and improved over time. Build smarter audience segments and develop more personalized messaging as our user base and data maturity grows. Leverage dynamic content and event-based triggers to personalize messaging (e.g., product categories viewed, queries made, intent signals). Run a disciplined testing program across subject lines, send times, messaging, sequencing, and channel mix. You make decisions with data and document what you learn. Partner with product to align key moments with lifecycle triggers, and with creative to ensure everything looks and feels like Wizard. What Success Looks like Month 3: Completed a full lifecycle audit and launched a r