SimplePractice
LifecycleMarketingManager
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“Lifecycle Marketing Manager at SimplePractice. Skills: Lifecycle marketing, Customer communication, Retention strategies, SaaS marketing. Lead execution and optimization of recurring customer-facing touchpoints. Transform newsletters into high-value engines”
What You'll Achieve.
Maximize value of paid customer base; Maximize adoption of paid customer base; Maximize retention of paid customer base; Drive product value; Protect paid base from message fatigue; Maximize feature utilization
Industry & Context.
Troubleshoot technical triggers
What They're Looking For.
Must Have
4–6+ years in Lifecycle, CRM, or Growth Marketing, Deep focus on customer communication and retention, Experience in a SaaS or subscription environment, Advanced hands-on experience with marketing automation platforms, Advanced hands-on experience with in-product messaging tools, Knowledge of performance metrics, Experience using data tools to analyze campaign health, Stellar attention to detail, Proven track record of managing complex target lists, Proven track record of managing exclude logic, Proven track record of managing meticulous segmentation frameworks, Tactical execution skills across Email and IPM, Acute understanding of how to tailor micro-copy, Ability to design a clean, cross-functional communication workflow, Ability to build campaigns, Ability to troubleshoot technical triggers, Proven ability to interface with Product teams, Proven ability to interface with User Research teams, Proven ability to interface with Support teams, Ability to manage competing internal priorities, Ability to protect the customer experience
Nice to Have
Familiarity with modern AI tools
What You'll Do.
Lead execution and optimization of recurring customer-facing touchpoints
Transform newsletters into high-value engines
Identify low-adoption features
Design multi-channel behavioral flows
Guide users to deeper product utility
Guide users to habit formation
Centralize and manage cross-functional research requests
Centralize and manage feedback requests
Transition feedback requests into structured program
Transition feedback requests into automated program
Serve as dedicated owner for system notices
Serve as dedicated owner for compliance updates
Ensure accuracy of system notices
Ensure delivery of system notices
Partner to build automated workflows
Partner to test automated workflows
Partner to optimize automated workflows
Maintain continuous A/B testing roadmap
Focus on cadence optimization
Focus on copy optimization
Focus on channel selection
Monitor overall base health
Monitor deliverability trends
Monitor engagement metrics
Run strict QA process
Perform QA before critical send
Perform QA before automated send
How You'll Work.
Team & Collaboration
Partner closely with Product teams; Interface with Product teams; Interface with User Research teams; Interface with Support teams; Manage competing internal priorities
Communication Scope
Micro-copy tailoring
Process & Methodology
Roadmap planning
Full Job Description
About Us At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner. The Role We are seeking a strong, strategic, and data-driven Lifecycle Marketing Manager to maximize value, adoption, and retention of our paid customer base. In this high-impact IC role, you will be the strategic owner and execution powerhouse behind our core customer communication vehicles, including our monthly newsletter, survey programs, critical system notices, and in-product messaging (IPM). The ideal candidate treats lifecycle marketing as a science. You have a proven track record of independently running critical customer-facing programs, navigating cross-functional priorities with confidence, and using rigorous experimentation to drive product value while protecting our paid base from message fatigue. Responsibilities Core Communication Vehicles: Lead the execution and optimization of recurring customer-facing touchpoints, transforming our newsletters and community updates into high-value engines for product discovery. Feature Adoption Workflows: Partner closely with Product teams to identify low-adoption features and design multi-channel behavioral flows (Email, IPM, SMS, Push) that guide users to deeper product utility and habit formation. Survey Program Architecture: Centralize and manage cross-functional research and feedback requests (Product, Research, etc.), transitioning them from reactive, one-off sends into a structured, automated lifecycle feedback program. Critical & System Announcements: Serve as the dedicated owner for all high-stakes, time-sensitive syst
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