Notion
Marketing
LifecycleMarketingManager
“Lifecycle Marketing Manager at Notion. Skills: Lifecycle marketing, AI automation, Personalization, Scaling growth programs, Customer engagement, Retention. Own always-on lifecycle journeys end-to-end. Design and run growth programs that drive adoption, repeat usage, and monetization outcomes”
What You'll Achieve.
drive adoption, repeat usage, and monetization outcomes; increase velocity and quality across programs; deliver the right message at the right moment; measure lift; shape product decisions, roadmap priorities, and go-to-market strategy
Industry & Context.
turn fuzzy problems into clear narratives and next best actions
Work from our offices on Mondays, Tuesdays and Thursdays, our designated Anchor Days., Certain teams or positions may require additional in-office workdays.
What They're Looking For.
Must Have
8–10 years experience in lifecycle marketing, product management, growth marketing, product marketing, or product-led engagement, Proven track record owning always-on, triggered lifecycle programs end to end that drive measurable adoption, retention, and monetization outcomes, MarTech system fluency in concepts such as reverse ETL, data pipelines, APIs, webhooks, and more that enable you to build workflows from brief to build, to launch and measure, Systems mindset and love for building repeatable processes and improving tooling to scale quality and velocity with the help of AI and Agents, Comfort with designing A tests with pre-registered hypotheses and holdout groups, customer empathy and segmentation instincts—able to synthesize qualitative + quantitative inputs into clear audience definitions, intent models, and lifecycle interventions, Excellent messaging and copy craft with a user-first lens, able to turn fuzzy problems into clear narratives and next best actions, storytelling and stakeholder management skills, with the ability to turn insights into clear strategy, priorities, and persuasive narratives, Analytical strength and ability to define success metrics, partner with Data and Engineering on eventing, and evaluate results with discipline, curious and willing to adopt AI tools to work smarter and deliver better results
Nice to Have
PLG experience preferred, Experience across B2B, B2C, and B2C2B surfaces and journeys, Experience with Customer. io http: //Customer. io, Figma, HTML, and basic SQL, Comfort using AI and automation tools to streamline lifecycle operations and enable personalization at scale, Experience partnering closely with Product Growth teams and shipping in high-velocity environments
What You'll Do.
Own always-on lifecycle journeys end-to-end
Design and run growth programs that drive adoption
and monetization outcomes
Build systems that scale for Lifecycle Marketing operations
Leverage knowledge of reverse ETL
and event-based triggers to design sophisticated
personalized journeys
and sales inputs into audience definitions and behavioral triggers
Run rigorous experimentation
and behavioral patterns into clear readouts
and persuasive narratives
How You'll Work.
Team & Collaboration
Partner closely with Product Growth, Engineering, Product Marketing, and Data Science; Partner with PMM and Product to translate insights into messaging and experiences; Bring alignment on lifecycle touchpoints with Product Growth and PMMs; Partner with Data and Engineering on eventing; Share learnings with stakeholders
Communication Scope
Explain statistical significance to a non-technical stakeholder; Messaging and copy craft; Storytelling; Stakeholder management; Persuasive narratives
Process & Methodology
Own everything in between high-level strategy through to launch
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