Mixlab
veterinary pharmacy
LifecycleMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Lifecycle Marketing Manager at Mixlab. Skills: lifecycle marketing program end-to-end, Iterable ownership, email and SMS campaign execution, content and copywriting. Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization. Audit existing Iterable journeys and identify gaps, redundancies and optimization opportunities”
What You'll Achieve.
scale our Direct-to-Consumer (DTC) growth engine; turn new customers into loyal, long-term ones; keep pet parents engaged between purchases; real ownership and real impact from day one; continuously improve performance; ensuring deliverability best practices are in place as the platform scales; contribution to retention metrics
Industry & Context.
identify gaps, redundancies and optimization opportunities; identify trends and surface actionable recommendations
What They're Looking For.
Must Have
3-5 years of experience in lifecycle, retention or email marketing with hands-on experience building automations yourself, copywriting skills, Hands-on email design experience, Fluency with AI tools as part of your day-to-day workflow, Analytical enough to own your own reporting, Highly organized with project management instincts, Experience working in a startup or high-growth environment where you’ve had to build from scratch, Collaborative you’re comfortable working cross-functionally and don’t need a big team to do great work
What You'll Do.
Own Mixlab’s lifecycle marketing program end-to-end
QA and ongoing optimization
Audit existing Iterable journeys and identify gaps
redundancies and optimization opportunities
Design and build automated journeys across the full customer lifecycle: welcome
Develop segmentation strategies that personalize messaging based on species
purchase behavior and customer lifecycle stage
Establish a testing cadence (subject lines
offers) and use results to continuously improve performance
Lead the expansion of Iterable beyond marketing communications to include transactional communications
managing IP warming and ensuring deliverability best practices are in place as the platform scales
Monitor and report on lifecycle program performance (open rates
churn) and bring insights to the Director of Growth Marketing
design and produce B2C email and SMS campaigns across OTC promotions
seasonal campaigns and one-off consumer initiatives
Maintain Mixlab’s brand voice across all lifecycle touchpoints
Collaborate with the Growth Marketing Manager to incorporate UGC
testimonials and product content into campaigns where relevant
Partner with the Director of Growth Marketing on campaign planning and calendar alignment
Own the end-to-end production of all consumer-facing email and SMS content — from writing copy to designing templates
Leverage AI tools to support and accelerate content production
ideation and campaign development
Track and report on lifecycle KPIs on a regular cadence
including journey performance
campaign results and contribution to retention metrics
Use Metabase and other BI tools to pull data and support performance analysis
Identify trends and surface actionable recommendations
How You'll Work.
Team & Collaboration
working cross-functionally; Collaborate with the Growth Marketing Manager; Partner with the Director of Growth Marketing
Communication Scope
writing a subject line; writing copy; presenting findings clearly
Process & Methodology
Highly organized with project management instincts, manage multiple journeys, campaigns and priorities without dropping things
Full Job Description
## Description Mixlab, a fast-growing veterinary pharmacy, is seeking a Growth Marketing Manager, Lifecycle & Content to help scale our Direct-to-Consumer (DTC) growth engine. Our mission is simple: to provide exceptional care for animals and those who care for them through personalized products and exceptional experiences. As we scale our pet parent audience, we’re investing in the infrastructure to turn new customers into loyal, long-term ones. This role owns Mixlab’s lifecycle and retention marketing end-to-end — from journey strategy and automation builds in Iterable, to the email and SMS campaigns that keep pet parents engaged between purchases. You’ll be working on a channel that has high potential, which means real ownership and real impact from day one. This is a hands-on, execution-forward role. We’re looking for someone who has actually built lifecycle programs and who is as comfortable in a campaign builder as they are writing a subject line. ## Responsibilities Lifecycle Strategy & Iterable Ownership Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization Audit existing Iterable journeys and identify gaps, redundancies and optimization opportunities Design and build automated journeys across the full customer lifecycle: welcome, activation, refill, win-back, loyalty and more Develop segmentation strategies that personalize messaging based on species, medication type, purchase behavior and customer lifecycle stage Establish a testing cadence (subject lines, send times, content, offers) and use results to continuously improve performance Lead the expansion of Iterable beyond marketing communications to include transactional communications, managing IP warming and ensuring deliverability best practices are in place as the platform scales Monitor and report on lifecycle program performance (open rates, click rates, conversion, repeat purchase rate, churn) and bring insights to the Dire
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