LifecycleMarketingManager

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe. As Lifecycle Marketing Manager for the ClassPass Corporate Wellness Program, you'll turn a company-offered perk into an everyday habit for employees - driving eligible employees at our partner companies to sign up for their benefit, then keeping them engaged. You'll dig into the data, shape it into a lifecycle roadmap, and execute it yourself in Braze with meticulous attention to detail. What You'll Do Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth Build lifecycle campaigns in Braze end to end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign Define key lifecycle KPIs