LifecycleMarketing

ABOUT ASPORA People on the move deserve a bank that moves with them. Since 2022, Aspora has been building a borderless financial operating system that makes money as mobile and transparent as its users. Backed by influential venture capitalists like Sequoia Capital, Greylock Partners, Hummingbird Ventures, Y Combinator & Global Founders Capital. We're a team of 150+ across India, the UK, the UAE, EU and the US, working with extreme ownership, radical candour, and an obsession with customer impact. We celebrate builders who question assumptions, ship fast, and turn regulatory complexity into elegant solutions. If you’re driven to redefine what global banking can be, we’d love to build the future with you. ABOUT THE ROLE This role exists to own the full lifecycle of our customer relationships — not just send campaigns. You will build the communication architecture that moves users from first transaction to long-term engagement, and extend that relationship into new products. Lifecycle at Aspora is not a support function. It's a growth lever. You'll define what we say, to whom, on which channel, and when — and you'll use data, behavioural signals, and sharp copy to make every message land. You'll sit at the intersection of product, growth, and brand. What you build will directly shape retention and revenue. What You'll Do - Own lifecycle flows end to end — build, run, and optimise automated journeys across email, push, in-app, and WhatsApp covering onboarding, activation, engagement, retention, and win-back. - Own the communication framework and segmentation — define the message architecture across lifecycle stages and channels: what gets said, to whom, on which surface, and when. Use behavioural data, lifecycle stage, and product usage to build precise segments. - Drive cross-sell — own the lifecycle motion that moves existing remittance users into new products (Digital Gold, NRI Banking, and whatever launches next). Build the segmentation, sequencing, and surfaces th