LifecycleMarketer

LIFECYCLE MARKETER ABOUT THE ROLE Gaia is the first Value-Based family building company. We give people control over their fertility with clinically proven pathways to parenthood — whether they want a child now or later. We have leads who need time to make one of the biggest decisions of their lives. Right now, we don't have anyone dedicated to nurturing them. That's a foundational gap — and the highest-leverage opportunity on our roadmap. Without this role, we won't hit our membership goals. With it, we will. WHAT YOU'LL DO Launch a full lifecycle program from zero You'll build and deploy end-to-end nurture journeys in HubSpot across four audiences: direct members, clinic-referred members, clinic partners, and employer clients. That means email, SMS, and triggered flows tied to key moments like consultation booking and payment selection. Hit a measurable conversion uplift on high-intent members You'll establish baseline conversion rates in your first 30 days, then drive meaningful improvement through personalized, timely communication. You'll own a KPI dashboard that tracks lifecycle performance weekly and report to senior leadership. Close journey gaps with new programs You'll audit the existing member and partner journey, document what's missing, and ship 2–3 new repeatable systems (not one-off campaigns) that address those gaps — without being asked. WHAT WE'RE LOOKING FOR Must-haves: - You've built lifecycle programming from the ground up (not inherited a mature program) - You've worked in consumer marketing (B2C) - You're hands-on with HubSpot, Braze, or similar marketing automation platforms - You can work independently, manage competing priorities, and hold yourself accountable to results - You write clearly and sensitively, especially in contexts where people are navigating emotionally charged, high-stakes decisions Nice-to-haves: - Experience in healthcare or another highly regulated industry (e.g., finance) What makes someone exceptional: You don't wait f