PropertyGuru
PropTech
LifecycleManager
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Lifecycle Manager at PropertyGuru. Skills: Lifecycle marketing, Marketing automation, Data analysis. Develop lifecycle marketing strategies. Optimize customer engagement”
What You'll Achieve.
Optimize customer engagement; Optimize customer retention; Drive user activation; Drive user retention; Drive user loyalty; Improve campaign effectiveness; Improve customer lifecycle metrics
Industry & Context.
Interpret data; Translate insights into actionable strategies
What They're Looking For.
Must Have
Experience in lifecycle marketing, Experience in digital marketing, Proficiency in marketing automation platforms, Proficiency in web analytics tools, Data background, Ability to write SQL in BigQuery, Analytical skills, Project management skills
Nice to Have
Experience preferably in a consumer tech or internet company
What You'll Do.
Develop lifecycle marketing strategies
Optimize customer engagement
Optimize customer retention
Plan multi-channel campaigns
Execute multi-channel campaigns
Drive user activation
Conduct campaign performance analysis
Analyze user behaviour
Lead experimentation initiatives
Manage email marketing campaigns
Optimize email marketing campaigns
How You'll Work.
Team & Collaboration
Collaborate with product managers; Work cross-functionally with product teams; Work cross-functionally with design teams; Work cross-functionally with content teams; Work cross-functionally with analytics teams
Process & Methodology
Manage multiple campaigns, Manage priorities effectively
Full Job Description
PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam. [PropertyGuru.com.sg](https://www.propertyguru.com.sg/) was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property [Awards](https://www.asiapropertyawards.com/en/), events and publications across Asia. For more information, please visit: [PropertyGuruGroup.com](https://www.propertygurugroup.com/); [PropertyGuru Group on LinkedIn](https://www.linkedin.com/company/propertyguru/). Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being. **As a Guru you will be accountable for:** * Developing and implementing lifecycle marketing strategies to optimize customer engagement and retention across PropertyGuru’s platforms. * Collaborating closely with product managers to understand product features and capabilities and leveraging them in lifecycle campaigns. * Planning and executing multi-channel lifecycle campaigns to drive user activation, retention, and loyalty, utilizing marketing automation tools such as Braze, MoEngage, CleverTap, or similar. * Conducting continuous analysis of campaign pe
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