Brightwheel
early education
Lifecycle&CampaignMarketingManager
“Lifecycle & Campaign Marketing Manager at Brightwheel. Skills: lifecycle marketing, campaign marketing, growth marketing, conversion metrics, copywriting, experimentation, data analysis. Own campaign strategy across the prospect and customer lifecycle — seasonal programs, reengagement, upsell, and pipeline support. Develop campaign concepts, write or direct copy, and build the creative from brief to send”
What You'll Achieve.
drives real change; close the loop so campaigns inform strategy
Industry & Context.
make decisions from it
What They're Looking For.
Must Have
3–5 years in lifecycle, campaign, or growth marketing with direct ownership of conversion metrics, writer who can craft compelling email and in-app copy that's clear, on-brand, and built to convert, Built and run structured experiments with clear hypotheses and measurable outcomes, Comfortable pulling performance data, reading it clearly, and making decisions from it
What You'll Do.
Own campaign strategy across the prospect and customer lifecycle — seasonal programs
Develop campaign concepts
and build the creative from brief to send
Design and maintain a structured testing agenda that produces documented learnings and drives real change
Partner with PMM to translate messaging frameworks into lifecycle campaigns
and close the loop so campaigns inform strategy
Work alongside the Lifecycle Marketing Manager to build a complementary
full-funnel lifecycle engine
How You'll Work.
Team & Collaboration
Partner with PMM to translate messaging frameworks into lifecycle campaigns, and close the loop so campaigns inform strategy; Work alongside the Lifecycle Marketing Manager to build a complementary, full-funnel lifecycle engine
Communication Scope
writes like a human; craft compelling email and in-app copy that's clear, on-brand, and built to convert
Applying for this Lifecycle & Campaign Marketing Manager role?
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