LeasingManager

Manages and directs the community’s marketing

print and internet advertising

and other resources to achieve established revenue

and leasing goals and objectives.

Ensures achievement of the community’s revenue and occupancy goals by directing the community’s marketing

advertising and sales activities

overseeing on-site traffic

ensuring an appropriate inventory of “ready” apartments

setting rent pricing and concessions

and monitoring the day-to-day sales and leasing activities.

Stays informed about current market and competitor conditions that may impact the community’s occupancy and sales results

develops and implements short- and long-term marketing plans and goals to sustain occupancy

and implements creative strategies around pricing

and advertising to boost traffic and leases.

Develops print and internet advertising strategies

uses available technology to promote the community and communicate with potential prospects

and uses the Company’s property management software to generate sales and leasing reports to monitor results.

Works with the maintenance team to ensure the physical aspects of the community meet the Company’s standards for overall appearance and safety

and develops activities and programs to enhance the salability of the apartments and community as a whole by regularly inspecting “ready” units for marketability

creating mini-models and using other merchandising techniques promote the apartment and community to prospective applicants.

Actively participates in the leasing process by generating and monitoring traffic

preparing lease documentation

and completing move-in procedures in accordance with established policies and procedures.

Reviews and analyzes financial reports

traffic and closing ratios

and other operational reports to identify and resolve issues impacting leasing performance

and accesses the Company’s internal resources as needed to support solution strategies.

Makes presentations about marketing and leasing strategies and results to clients

and other business managers.

Oversees the lease renewal program

including sponsoring various resident lease renewal functions

managing the communication and notification process

and assisting with resident move-outs as necessary.

Responds quickly and courteously to resident and client/owner concerns and questions

and takes prompt action to solve problems and/or document and convey resident or other requests to the appropriate individual(s).

Supervises the community’s leasing team members by interviewing

and training employees

and manages their performance in accordance with Company policies

and business practices.