On
sportswear
Lead-VisualMerchandising
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“Lead - Visual Merchandising at On. Skills: Visual Merchandising strategy, team leadership, brand elevation, consumer experience, commercial growth. strategic architect of On's physical brand presence across the region. bridge the gap between global vision and regional execution”
What You'll Achieve.
shape an interconnected, future-ready retail community; elevate and protect our brand across every touchpoint; set new standards for consistency and excellence; shift from reactive execution to proactive, strategic impact; build a digitally enabled, high-performing team; delivering a seamless, elevated consumer experience; driving accelerated growth across the region; create the most memorable brand experiences; spark our communities; defining how we show up and engage with our communities; ensuring alignment with local market dynamics and regional marketing initiatives; deliver cohesive, elevated retail experiences; continuously elevate execution standards across the region; become the most premium lifestyle brand on the market; elevate both consumer engagement and commercial performance
Industry & Context.
travel
What They're Looking For.
Must Have
10 years of retail and VM experience, senior managerial experience, International market experience, experience working across Europe, the GCC and Africa, experience working across owned retail, franchise, wholesale, or B2B channels, built and led high-performing VM teams, created clear roadmaps, implemented scalable ways of working, commercially minded, partner effectively with commercial and retail leaders, using insights and data to inform decisions, technical skills, knowledge of 3d softwares (eg Sketch Up, AutoCAD)
Nice to Have
Previous experience across premium or large scale brands, experience working across Europe, the GCC and Africa
What You'll Do.
strategic architect of On's physical brand presence across the region
bridge the gap between global vision and regional execution
ensure every retail environment reflects On's premium standards
oversee seasonal sign-offs
oversee high-profile special projects
oversee the regional VM Academy to drive excellence
partner with commercial leadership and key B2B stakeholders
turn layouts into immersive brand experiences
foster consumer connection and commercial growth across the EMEA market
regionalise global strategies
ensure global priorities are landed to highest standards across the region
development of regional VM priorities
own VM strategy of special projects across the region
relationship owner of key B2B & DMS partners to build influence
accountable for VM team roadmap
travel sign off & freelance support planning
sign off on all new store openings and renewals for VM layouts
lead regional VM conferences 2 times a year
lead strategy on VM academy
own monthly best practice
lead & develop a diverse and high performing team of specialists
How You'll Work.
Team & Collaboration
partnering with commercial leadership and key B2B stakeholders; collaboration with global and sub-regional partners; partnering with commercial and retail leaders; collaboration with RMSL, Commercial & Retail H. O' s; collaboration with Retail Marketing Specialists & VM team
Process & Methodology
VM team roadmap, freelance support planning, special projects
Full Job Description
AT A GLANCE Welcome to On! As one of the world’s fastest-growing premium sportswear brands, we’re redefining performance through pioneering technology, bold innovation, and a commitment to sustainability. As our Lead of Visual Merchandising for EMEA, you will shape an interconnected, future-ready retail community—one that champions a unified regional strategy, elevates and protects our brand across every touchpoint (DMS, DTC, B2B, and concession), and sets new standards for consistency and excellence. This role leads the shift from reactive execution to proactive, strategic impact—embedding innovation, organisation, and shared expertise at the heart of how we operate, while redefining collaboration with global and sub-regional partners. You will build a digitally enabled, high-performing team of retail experts and brand ambassadors, delivering a seamless, elevated consumer experience and driving accelerated growth across the region. YOUR TEAM We are On’s Brand Experience, EMEA team, united by a clear mission to create the most memorable brand experiences and spark our communities. Shaping our brand interaction across the region – defining how we show up and engage with our communities across all touchpoints. You will join the EMEA Retail Marketing team who translate and execute On’s global retail brand strategy across all EMEA retail channels (B2B, DTC, DMS, and Distributor), ensuring alignment with local market dynamics and regional marketing initiatives. Together, we operate as a high-trust, collaborative network. We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further. You aren't just joining a department; you are joining a community dedicated to making On the most culturally resonant brand in the market where it all began. YOUR MISSION As the Lead of Visual Merchandising for EMEA, you will be the strategic architect of On's physical brand presence across the region. You will brid
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