Care. com
Technology
LeadVideo&AudioManager
Neural analysis suggests this role is
optimal for mid candidates.
“Lead Video & Audio Manager at Care. com. Skills: Video media buying, Audio media buying, Campaign optimization, Attribution and measurement. Develop video media strategies. Execute video media strategies”
What You'll Achieve.
Drive brand awareness; Drive customer acquisition; Drive customer retention; Achieve business objectives; Achieve KPIs; Achieve media performance goals; Continuous improvement; ROI; Brand equity growth
Industry & Context.
Analyze performance data; Optimize campaigns; Conduct analyses; Provide recommendations; Test new approaches; Problem-solve
What They're Looking For.
Must Have
5-7 years video media buying, Direct-to-consumer marketing experience, TV and audio media management, Analytical skills, Attribution and measurement expertise, Media optimization expertise, Manage external media buying agencies, Develop media strategies, Execute media campaigns, Analyze performance data, Optimize media campaigns, Negotiate media buys, Track media spend, Develop measurement frameworks, Implement attribution models, Report campaign performance, Connect media spend to growth, Design A/B testing strategies, Implement multivariate testing, Partner with creative teams, Evaluate new concepts, Lead competitive analysis, Develop creative assets, Communicate with senior leadership, Provide campaign updates, Provide campaign insights, Provide strategic recommendations, Bachelor's degree in Marketing, Bachelor's degree in Advertising, Bachelor's degree in Communications, Exceptional attention to detail, Manage multiple projects, Meet tight deadlines, Excellent communication skills, Excellent interpersonal skills, Collaborate effectively, Present complex information, Sense of ownership, Understand the business, Prioritize momentum over perfection, Work independently, Minimal oversight, Know when to escalate, Know when to ask questions, Know when to pull resources
Nice to Have
Advanced degree preferred
What You'll Do.
Develop video media strategies
Execute video media strategies
Drive brand awareness
Drive customer acquisition
Drive customer retention
Collaborate with internal stakeholders
Align media strategies
Incorporate innovative approaches
Lead media buying agency
Manage agency relationship
Ensure seamless execution
Provide direction to agency
Provide feedback to agency
Monitor agency performance
Hold agency accountable
Oversee media buy planning
Oversee media buy negotiation
Oversee media buy execution
Ensure optimal frequency
Optimize video media campaigns
Adjust creative rotations
Adjust audience targeting
Adjust placement strategies
Conduct media performance analyses
Provide actionable recommendations
Manage day-to-day media spend
Lead measurement framework development
Implement measurement frameworks
Assess campaign effectiveness
Develop media mix models
Develop multi-touch attribution models
Ensure accurate reporting
Analyze campaign performance
Connect media spend to growth
Design A/B testing strategies
Implement multivariate testing strategies
Identify effective combinations
Foster experimentation culture
Foster learning culture
Develop creative variations
Test creative variations
Evaluate new concepts
Explore new ways into business
Lead competitive analysis
Make recommendations for Care.com
Partner with cross-functional teams
Develop creative assets
Refine creative assets
Ensure alignment with strategies
Ensure alignment with objectives
Communicate with senior leadership
Provide regular updates
Serve as thought leader
Break down functional silos
How You'll Work.
Team & Collaboration
Internal stakeholders; Growth teams; Brand teams; Creative teams; Analytics teams; Cross-functional teams; Senior leadership
Communication Scope
Present complex information; Senior leadership updates
Process & Methodology
Manage multiple projects, Meet tight deadlines
Full Job Description
Care.com is the world's largest online platform for finding and managing family care. We connect families with caregivers and caregivers with jobs, fostering a community that enhances lives through personalized, quality care. We're committed to making the process of finding and providing care more accessible, secure, and efficient. The Manager of Video & Audio Media will play a critical role in driving the growth of Care.com's customer base through effective and strategic video and audio media buying across Linear TV, OTT, digital video and audio channels. This role is responsible for managing our external media buying agency, executing strategic plans, analyzing performance data, and optimizing video/audio media campaigns to achieve business objectives. The ideal candidate will have a robust background in direct-to-consumer marketing, with a proven track record in TV and audio media management, strong analytical skills, and deep expertise in attribution, measurement, and media optimization. This role will report up to the Director of Brand Strategy, Media & Partnerships. Strategy Development and Execution: * Develop and execute comprehensive video media strategies for Linear TV, OTT, digital video and audio channels to drive brand awareness, customer acquisition, and retention. * Collaborate closely with internal stakeholders, including the Growth, Brand, Creative and Analytics teams, to align video and audio media strategies with overall marketing objectives. * Stay ahead of industry trends and incorporate innovative approaches to video media planning and buying. Agency Management: * Lead and manage the relationship with our media buying agency to ensure seamless execution of campaigns across Linear TV, OTT, digital video, and audio platforms. * Provide clear direction and feedback to the agency on strategic priorities, campaign performance, and areas for improvement. * Monitor agency performance, holding them accountable for achieving agreed-upon KPIs and media p
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