Lead,ShopperInsights

## _Job Description_ **Make Your Mark at Kraft Heinz** At Kraft Heinz, we’re unlocking growth by putting the shopper at the center of everything we do. With a portfolio of iconic brands found in households across the country, we are uniquely positioned to shape the future of food. As a Shopper Insights Lead supporting Walmart, Sam’s Club, and Club channels, you will play a critical role in influencing strategy for some of our most important retail partners—bringing deep shopper understanding to fuel category leadership and win in-store and online. **Role Summary** The Shopper Insights Lead will serve as the strategic voice of the shopper for Walmart, Sam’s Club, and other Club retailers. This role partners closely with Sales, Category Leadership, Marketing, and eCommerce teams to translate shopper, and retail insights into actionable strategies that drive growth, strengthen customer relationships, and elevate Kraft Heinz’s presence across these high-impact channels. **Key Responsibilities** **Shopper & Channel Expertise** * Act as the lead shopper insights partner for Walmart, Sam’s Club, and Club channel businesses * Develop a deep understanding of omnichannel shopper behavior, including in-store, pickup, and eCommerce dynamics specific to mass and club retail * Identify key growth drivers, barriers, and whitespace opportunities across priority categories **Strategic Business Partnership** * Partner with Customer Sales Leads and Category Advisors to shape joint business plans with Walmart and Sam’s Club * Influence assortment, shelving, pricing, and promotional strategies using data-driven insights * Support key customer meetings with compelling, insight-led storytelling **Insight Generation & Activation** * Design and lead custom research initiatives (quantitative and qualitative) to answer critical business questions * Synthesize multiple data sources (e.g., panel data, loyalty, shopper card, digital shelf analytics) into clear, actionable insights * Translate in