Airbnb
LeadProgramManager,OrganicSocial
Neural analysis suggests this role is
optimal for Lead candidates.
“Lead Program Manager, Organic Social at Airbnb. Skills: Program Management, Organic Social, Content Strategy, Operations. Drive collaboration. Drive prioritization”
What You'll Achieve.
Build brand presence; Build community; Build cultural relevance; Produce consistent content; Produce high-quality content; Execute with rigor; Execute with intentionality; Drive sustainable execution; Drive scalable execution
Industry & Context.
Problem-solving leadership; Untangle blockers; Conflict resolution
Occasional office work, Attendance at offsites
What They're Looking For.
Must Have
12+ years Program Management, 12+ years Content Operations, 12+ years Account Management, 12+ years Project Management, Organic social content production, Publishing across platforms, Building recurring content programs, Operationalizing editorial series, Global digital brand experience, Media organization experience, Long-term strategic thinking, Near-term execution skills, Building repeatable systems, Build relationships, Influence stakeholders, Mediation skills, Negotiation skills, Conflict resolution skills, Managing high-volume workflows, Always-on content workflows, Cross-functional teams, Consistent deadlines, Structuring content operations globally, Scaling content operations globally, Localization workflows, Transcreation workflows, Full content lifecycle, Editorial strategy, Creative production, Platform publishing, Community response, Performance reporting
What You'll Do.
Drive decision-making
Define ways of working
Refine ways of working
Craft intake processes
Socialize intake processes
Craft content calendars
Socialize content calendars
Craft production workflows
Socialize production workflows
Craft governance frameworks
Socialize governance frameworks
Document content brief
Maintain single source truth
Oversee publishing deadlines
Develop review workflows
Communicate outcomes efficiently
Guarantee assets published
Codify performance learnings
Define operational model
How You'll Work.
Team & Collaboration
Marketing stakeholders; Strategy stakeholders; Creative stakeholders; Production stakeholders; Business stakeholders; Social strategy teams; Community Managers; Platform teams; Cross-functional teams
Communication Scope
Stakeholder alignment; Leadership communication
Process & Methodology
Program Management, Project Management, Content calendars, Production workflows, Governance frameworks, Timelines, Dependencies, SLAs
Full Job Description
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join Marketing Program Management enables Airbnb’s teams to operate as effectively and efficiently as possible, driving Airbnb’s priorities through seamless day-to-day operations, strong stakeholder alignment, with an eye towards scale and efficiency. You bring creativity to the operational aspects of a Marketing team and deal with solving the “how,” freeing up your peers to focus on crafting the “what.” You anticipate how decisions are made, persistently explore and uncover new ways of doing things, and work collaboratively with stakeholders. You have demonstrated strong performance in your prior roles; you thrive in ambiguity and demonstrate problem-solving leadership with limited oversight. The Difference You Will Make The Lead Program Manager on the Global Marketing Social team owns the operational strategy and execution excellence behind Airbnb’s organic social always-on content series — the recurring content programs that continuously build brand presence, community, and cultural relevance across platforms. This is a high-impact role that sits at the center of how Airbnb shows up on social every day. You are not just keeping content moving — you are defining how the Social team operates at scale. You think strategically about how always-on content ladders up to broader brand and business goals, identifying opportunities to evolve programming, sharpen prioritization, and make smarter tradeoffs as the landscape shifts. You will build and own the systems, governance, and ways of working that enable a world-class creative team to produce consistent, high-quality content across a global
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