Airbnb

LeadProgramManager,OrganicSocial

$156–193k United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Lead Program Manager, Organic Social at Airbnb. Skills: Program Management, Organic Social, Content Strategy, Operations. Drive collaboration. Drive prioritization”

What You'll Achieve.

Build brand presence; Build community; Build cultural relevance; Produce consistent content; Produce high-quality content; Execute with rigor; Execute with intentionality; Drive sustainable execution; Drive scalable execution

Industry & Context.

Problems you'll solve

Problem-solving leadership; Untangle blockers; Conflict resolution

Eligibility Requirements

Occasional office work, Attendance at offsites

What They're Looking For.

Must Have

12+ years Program Management, 12+ years Content Operations, 12+ years Account Management, 12+ years Project Management, Organic social content production, Publishing across platforms, Building recurring content programs, Operationalizing editorial series, Global digital brand experience, Media organization experience, Long-term strategic thinking, Near-term execution skills, Building repeatable systems, Build relationships, Influence stakeholders, Mediation skills, Negotiation skills, Conflict resolution skills, Managing high-volume workflows, Always-on content workflows, Cross-functional teams, Consistent deadlines, Structuring content operations globally, Scaling content operations globally, Localization workflows, Transcreation workflows, Full content lifecycle, Editorial strategy, Creative production, Platform publishing, Community response, Performance reporting

What You'll Do.

Drive decision-making

Define ways of working

Refine ways of working

Craft intake processes

Socialize intake processes

Craft content calendars

Socialize content calendars

Craft production workflows

Socialize production workflows

Craft governance frameworks

Socialize governance frameworks

Document content brief

Maintain single source truth

Oversee publishing deadlines

Develop review workflows

Communicate outcomes efficiently

Guarantee assets published

Codify performance learnings

Define operational model

How You'll Work.

Team & Collaboration

Marketing stakeholders; Strategy stakeholders; Creative stakeholders; Production stakeholders; Business stakeholders; Social strategy teams; Community Managers; Platform teams; Cross-functional teams

Communication Scope

Stakeholder alignment; Leadership communication

Process & Methodology

Program Management, Project Management, Content calendars, Production workflows, Governance frameworks, Timelines, Dependencies, SLAs

Full Job Description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join Marketing Program Management enables Airbnb’s teams to operate as effectively and efficiently as possible, driving Airbnb’s priorities through seamless day-to-day operations, strong stakeholder alignment, with an eye towards scale and efficiency. You bring creativity to the operational aspects of a Marketing team and deal with solving the “how,” freeing up your peers to focus on crafting the “what.” You anticipate how decisions are made, persistently explore and uncover new ways of doing things, and work collaboratively with stakeholders. You have demonstrated strong performance in your prior roles; you thrive in ambiguity and demonstrate problem-solving leadership with limited oversight. The Difference You Will Make The Lead Program Manager on the Global Marketing Social team owns the operational strategy and execution excellence behind Airbnb’s organic social always-on content series — the recurring content programs that continuously build brand presence, community, and cultural relevance across platforms. This is a high-impact role that sits at the center of how Airbnb shows up on social every day. You are not just keeping content moving — you are defining how the Social team operates at scale. You think strategically about how always-on content ladders up to broader brand and business goals, identifying opportunities to evolve programming, sharpen prioritization, and make smarter tradeoffs as the landscape shifts. You will build and own the systems, governance, and ways of working that enable a world-class creative team to produce consistent, high-quality content across a global

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