Tonal
Healthcare
LeadProductMarketingManager,Healthcare
Neural analysis suggests this role is
optimal for Lead candidates.
“Lead Product Marketing Manager, Healthcare at Tonal. Skills: Product marketing, Healthcare technology, Go-to-market strategy. Lead sales and marketing entry into healthcare channel. Own go-to-market strategy for healthcare products”
What You'll Achieve.
Drive pipeline and conversion; Drive and capture demand; Measure marketing effectiveness and contribution to revenue
Industry & Context.
What They're Looking For.
Must Have
8+ years product marketing experience, Experience building GTM strategies in HIPAA-compliant environments, Proven track record of developing GTM strategies that drive measurable revenue impact
Nice to Have
Background in healthcare, health tech, or related industry, Understanding of healthcare buyer personas, Understanding of clinical workflows, patient engagement, and healthcare provider tools, Experience launching digital therapeutics or clinical-grade consumer health products, Familiarity with healthcare interoperability standards, Experience working with clinical research or outcomes studies, Background in healthcare, biomedical engineering, or related fields
What You'll Do.
Lead sales and marketing entry into healthcare channel
Own go-to-market strategy for healthcare products
and value propositions
Partner with sales to create materials
Build compelling Tonal Healthcare website and assets
Collaborate with product teams to influence roadmap
Conduct market research and competitive analysis
Define and track KPIs to measure marketing effectiveness
Work cross-functionally to ensure consistent messaging
How You'll Work.
Team & Collaboration
Partner with sales; Partner with E-commerce team; Collaborate with product teams; Work cross-functionally with demand gen; Work cross-functionally with content; Work cross-functionally with clinical teams
Communication Scope
Simplify complex concepts
Full Job Description
WHO WE ARE Tonal has built the world’s most intelligent fitness system that is changing the way people work out at home. Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. Everyone who’s used our product, from professional athletes to fitness enthusiasts, has fallen in love. At Tonal, we are applying our collective knowledge and creativity to reimagine fitness. We know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most advanced content-driven strength training system available that makes working out more efficient, effective, and engaging. As we expand into healthcare and clinical applications of strength training, we are building the platform that connects Tonal’s technology with clinicians, healthcare providers, and partners to deliver measurable health outcomes. We’re passionate about building products that help our members thrive. You will help define how strength training becomes a core intervention in healthcare, transforming Tonal from a fitness platform into a clinical-grade health technology platform. OVERVIEW We're looking for a Healthcare Product Marketing Manager to lead our product go-to-market launch into the healthcare space. You'll own the strategy and execution behind how we bring our products to market, shape our positioning, and partner closely with sales, product, and clinical teams to accelerate growth. This role sits at the intersection of: - Consumer technology - Digital health - Clinical care - AI-driven personalized training, and has the opportunity to shape the future of strength training as medicine. WHAT YOU WILL DO - Lead the Tonal sales and marketing entry into the healthcare channel - Own go-to-market strategy for healthcare-focused products and initiatives - Develop compelling positioning, messaging, and value propositions tailored to healthcare buyers and
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