Snowflake
Marketing
LeadProductMarketingManager,DeveloperExperience
Neural analysis suggests this role is
optimal for Lead candidates.
“Lead Product Marketing Manager, Developer Experience at Snowflake. Skills: Product Marketing, Developer Experience, Go-to-Market Strategy, Technical Messaging, Content Creation, Developer Community Engagement. Build and execute go-to-market strategies for Snowflake developer products, spanning awareness through adoption, across multiple product areas. Develop technically credible messaging, positioning, and content — including documentation guides, technical blogs, demo scripts, reference archit”
What You'll Achieve.
drives awareness, trial, and adoption; drives hands-on adoption and retention
Industry & Context.
solve problems; accelerate your impact; discover simpler, more powerful ways to deliver results; solve for today while building for the future
Willingness to travel up to 25% of time, follow the company's confidentiality and security standards for handling sensitive data, abide by the company's data security plan, keep customer information secure and confidential
What They're Looking For.
Must Have
7–10 years of product marketing experience, with meaningful exposure to developer-facing or technical products in data, AI, or cloud infrastructure, Hands-on technical fluency — you've written code (Python, SQL, or similar), understand APIs and developer workflows, and can credibly engage with engineering teams and technical buyers, Demonstrated track record creating messaging and content for builder personas that drives awareness, trial, and adoption, Experience developing technical content assets including reference architectures, demo narratives, technical solution briefs, and developer how-to content, cross-functional skills — can partner effectively with product management, engineering, sales, and developer relations to align GTM strategies and execute launches, Competitive instincts: comfortable dissecting technical products, benchmarking capabilities, and translating competitive positioning into field-ready battle cards, Excellent written communication ability to translate complex technical capabilities into clear, outcome-focused narratives for both technical and business audiences, Snowflake's confidentiality and security standards for handling sensitive data, Snowflake's data security plan, keep customer information secure and confidential
Nice to Have
Experience with developer community engagement (GitHub, Stack Overflow, developer conferences) is a plus, BSA in a technical field (Computer Science, Engineering, Data Science) or equivalent, MBA a plus
What You'll Do.
Build and execute go-to-market strategies for Snowflake developer products
spanning awareness through adoption
across multiple product areas
Develop technically credible messaging
and content — including documentation guides
reference architectures
and code-level examples — that speaks to how builders think and work
Own the developer persona: deeply understand the workflows
and decision criteria of data engineers
and technical architects
Create sales and partner enablement materials that help field teams articulate developer value propositions and close technical evaluations
Drive product launch strategy and execution
in partnership with product management and the broader marketing team
Partner with developer advocacy
and documentation teams to build an integrated motion that drives hands-on adoption and retention
How You'll Work.
Team & Collaboration
work at the intersection of product, engineering, and field teams; partner effectively with product management, engineering, sales, and developer relations to align GTM strategies and execute launches; Partner with developer advocacy, community, and documentation teams
Communication Scope
Excellent written communication ability to translate complex technical capabilities into clear, outcome-focused narratives for both technical and business audiences
Process & Methodology
Drive product launch strategy and execution
Full Job Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and our culture! We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. Do you want to shape how the world's best builders — data engineers, ML engineers, and app developers — experience Snowflake? We're looking for a technically sharp, builder-obsessed product marketer to own go-to-market strategy for Snowflake's developer-facing product areas. This person will work at the intersection of product, engineering, and field teams to craft narratives that resonate with hands-on builders — from individual contributors writing code to technical architects evaluating platforms. You'll be Snowflake's voice to the developer community and the developer community's voice back into S
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