Sonos
LeadProductMarketer,Software
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“Lead Product Marketer, Software at Sonos. Skills: Global Product Narrative Ownership, Launch Brief Ownership, Inspiring Creative Teams, Product Marketing Strategy. Own the Global Product Narrative. Lead the Learning Agenda”
What You'll Achieve.
Ensure that all campaigns, programs and activations have clear and measurable KPIs that align with strategic objectives
Industry & Context.
Qualified applicants must live within commuting distance of Santa Barbara or New York., This position is considered hybrid, allowing for a combination of remote work and in-office collaboration.
What They're Looking For.
Must Have
8+ years in brand management, marketing, or product marketing within global, software-product-led organizations, Demonstrated experience developing product narratives and creative briefs that inspire outstanding work, Ability to gather, evaluate, and synthesize product, competitive, audience, and cultural intelligence across multiple sources, cultural intelligence: you track trends critically, connect them to brand opportunity, and bring them into briefs in a way that feels real, not forced, Experience integrating audience inputs from multiple sources (product, commercial, media) into a unified strategic point of view, Proven ability to partner with and inspire creative teams, Clear, confident communicator across senior leadership, agency partners, and cross-functional teams, Brand-rigorous and product-fluent, Comfortable defining and evolving process. Or navigating a complete lack of process., Concise communicator. Brevity = Clarity., Deeply curious about people, culture, and what drives meaning., Energized by the upstream and comfortable doing consequential work before anyone can see where it's going., A generous, elevating strategic partner who collaborates and shares, but also knows how to manage (and sometimes graciously decline to use) feedback in order to make the team and the work better., High standards for both strategic thinking and creative quality., Authorized to work for any US employer, both now and in the future.
What You'll Do.
Own the Global Product Narrative
Lead the Learning Agenda
Partner with Marketing Teams to Define Success
Inspire Creative Teams
Enable Regional and Segment Marketing
How You'll Work.
Team & Collaboration
Collaborate with Product Management to develop product narratives; Collaborate with UX and Insights teams to develop research plans; Partner with creative teams as a strategic collaborator; Provide consumer, professional, and retail marketing teams with global narrative and strategic inputs
Communication Scope
Clear, confident communicator across senior leadership, agency partners, and cross-functional teams; Concise communicator. Brevity = Clarity.
Full Job Description
At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. **This role is a hybrid position** Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of Santa Barbara or New York. **The Role** The Lead Product Marketer, Software drives Sonos' brand strategy into product launches, updates, and evolutions. Reporting to the VP of Global Brand Strategy, this role ensures brand ambition, product truth, and audience intelligence come together into product positioning and narratives for both hardware and software initiatives, and into the launch moment briefs that inspire breakthrough creative thinking across launch concepts, media/channel plans, and tactical ideas. This role focuses on the strategic level: the global product narrative, the upstream brief, and the connective tissue between the Sonos brand and its products. It defines the story before go-to-market execution begins. **What You 'll Do** * **Own the Global Product Narrative -** Collaborate with Product Management to develop the authoritative product narrative for key software innovations — at the intersection of product truth, audience, and culture. Ensure narratives are grounded in genuine insight, not just feature lists. Maintain narrative coherence as products move from launch into their commercial lifecycle. * **Lead the Learning Agenda -** Collaborate with UX and Insights teams to develop research plans through the product lifecycle. Interrogate and utilize findings to inform narratives, audience definitions, and strategies for products an
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