Stacker
media, data, or marketing technology
LeadProductManager,GEO&EarnedMediaReporting
Neural analysis suggests this role is
optimal for Lead candidates.
“Lead Product Manager, GEO & Earned Media Reporting at Stacker. Skills: Product Strategy, Reporting Product Ownership, AI Visibility Measurement, Earned Media Impact Analysis, Stakeholder Management, Cross-functional Leadership. Own the reporting product strategy: Define and evolve Stacker’s client reporting roadmap, with an initial focus on GEO/AI visibility and long-term expansion into a comprehensive reporting suite.. Drive feature development from concept to launch: Write clear PRDs and user ”
What You'll Achieve.
Help Stacker clients understand the impact of every story they publish.; Build toward a comprehensive view of content performance and earned media impact across channels.; Surface insights that retain and grow accounts.; Make complex data immediately actionable through client-facing dashboards.; Expand our reporting suite over time.
Industry & Context.
Solving difficult measurement problems; Translating complex data into clear, useful stories; Analytical rigor
What They're Looking For.
Must Have
4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology., familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem., Hands-on experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec. ai http: //Peec. ai, or comparable SEO/GEO platforms., Understanding of how AI search works—including LLMs, retrieval systems, and citations—and how those dynamics intersect with content strategy, PR, earned media, and SEO., Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders across multiple teams., Analytical fluency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms to evaluate methodologies and uncover insights., Excellent written and verbal communication skills, including experience presenting to senior stakeholders and client-facing teams.
Nice to Have
2+ years working with AI, automation, or data-intensive products., Experience writing PRDs and collaborating directly with engineering and design teams throughout full product build cycles., Background in B2B SaaS products with client-facing dashboards, portals, or reporting experiences., Experience creating enablement materials and training go-to-market teams., Established relationships or network within the SEO, GEO, or AI search ecosystem., Familiarity with content performance measurement, data storytelling, and client-facing insight reporting., Experience running beta programs or structured client feedback loops to inform product decisions.
What You'll Do.
Own the reporting product strategy: Define and evolve Stacker’s client reporting roadmap
with an initial focus on GEO/AI visibility and long-term expansion into a comprehensive reporting suite.
Drive feature development from concept to launch: Write clear PRDs and user stories
prioritize initiatives
and partner with engineering and design teams through development
Build meaningful AI visibility reporting: Define the methodologies
and client narratives that help brands understand performance within AI search ecosystems.
Partner closely with Data Science: Analyze reporting data across stories and campaigns to uncover insights that improve product experiences
and shape educational content.
Lead client-informed product discovery: Monitor feedback trends
and synthesize client use cases to identify opportunities
and roadmap priorities.
Align stakeholders across the business: Keep leadership
and cross-functional partners informed on roadmap decisions
and long-term investments.
Monitor the evolving SEO and GEO landscape: Track industry trends
and changes in AI-driven discovery to inform strategic product direction and investment opportunities.
Strengthen external ecosystem relationships: Maintain productive partnerships with SEO/GEO tooling providers and industry experts to stay ahead of emerging themes and feature opportunities.
How You'll Work.
Team & Collaboration
Partner with Data Science to pressure-test datasets and define rigorous measurement approaches.; Partner with Engineering and Design to ship reporting experiences clients find genuinely useful.; Partner with Revenue teams to surface insights that retain and grow accounts.; Align stakeholders across the business: Keep leadership, client-facing teams, and cross-functional partners informed on roadmap decisions, release timelines, and long-term investments.; Collaborate with Engineering on implementation details.; Communicate roadmap priorities to executives or client-facing teams.
Communication Scope
Excellent written and verbal communication skills; Experience presenting to senior stakeholders and client-facing teams; Communicating roadmap priorities to executives or client-facing teams
Process & Methodology
Drive feature development from concept to launch, Prioritize initiatives, Manage development, QA, and release cycles
Full Job Description
About the Role GEO is the fastest-growing line item in marketing conversations and the least-understood on any reporting deck. Clients know earned media moves the needle on AI visibility, but no one has built the reporting layer that makes that provable, repeatable, and client-ready. That's what this role builds; we're looking for a Lead Product Manager, GEO & Earned Media Reporting to own the methodology, metrics, and reporting experiences that help Stacker clients understand the impact of every story they publish. In this role, you'll drive the full reporting product: the KPIs we surface, the methodologies behind them, the client-facing dashboards that make complex data immediately actionable, and the strategic roadmap that expands our reporting suite over time. You'll start with AI search visibility (GEO) and build toward a comprehensive view of content performance and earned media impact across channels. You'll work closely with Data Science to pressure-test datasets and define rigorous measurement approaches, with Engineering and Design to ship reporting experiences clients find genuinely useful, and with Revenue teams to surface insights that retain and grow accounts. This is a senior individual contributor role with strong autonomy to set direction, align stakeholders, and make consequential decisions about what gets built and why. About Stacker Stacker is revolutionizing the traditional newswire business model and the ways in which brand newsrooms and publishers connect. Our platform helps over 100 content contributors - brands, nonprofit newsrooms, and others - extend the reach of their content by seamlessly integrating with a network of thousands of trusted news publishers. Stacker helps brands get their stories in front of more readers by syndicating content across a large-scale publisher network, enabling organizations to expand the reach and impact of their earned and owned media. As a bootstrapped, fast-growing company, we're resourceful, innovative,
Applying for this Lead Product Manager, GEO & Earned Media Reporting role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Stacker?
Real rants from real employees. Read before you apply.