A Place for Mom
Senior Care
LeadProductDesigner,FamilyExperience
Neural analysis suggests this role is
optimal for Lead candidates.
“Lead Product Designer, Family Experience at A Place for Mom. Skills: Product design, Consumer experience, AI tools. Lead design for Consumer Experience. Own end-to-end product design”
What You'll Achieve.
Improve family outcomes; Improve provider outcomes; Improve business performance; Raise the design quality bar; Make ideas tangible earlier; Improve the speed and quality of design work; Get better together
Industry & Context.
Ambiguity; Problem framing; Pressure-test assumptions
What They're Looking For.
Must Have
7+ years of product design experience, Portfolio showing end-to-end ownership, Portfolio showing work that influenced product strategy, Portfolio showing work that raised quality bar, Excellent interaction design, Excellent systems thinking, Excellent information architecture, Excellent UX writing judgment, Excellent product judgment, Demonstrated curiosity with AI tools, Hands-on experimentation with AI tools
What You'll Do.
Lead design for Consumer Experience
Own end-to-end product design
Translate decisions into workflows
Define problem framing
Define success criteria
Shape product direction with evidence
care-seeker conversations
Identify high-leverage opportunities
Communicate design rationale clearly
Help teams understand why it matters
Raise the design quality bar
Apply and extend shared APFM patterns
Help distinguish consumer-specific design needs
Contribute to shared foundations
Mentor and raise the bar for other designers
Increase design leverage with AI
Bring a builder's mindset to design
Use lightweight prototypes
Use AI-assisted workflows
Use scrappy experiments
Experiment with AI tools
Explore product directions
Prototype consumer journeys
Pressure-test assumptions
Improve the speed and quality of design work
Help the team understand where AI meaningfully improves
Share what you are learning
How You'll Work.
Team & Collaboration
Partner with Product; Partner with Engineering; Partner with Research; Partner with Marketing; Partner with Analytics; Partner with Operations; Partner with Sales; Partner with business leaders; Partner with design partners
Communication Scope
Communicate design rationale
Full Job Description
A Place for Mom is building the future of senior care, and design is central to how families, caregivers, providers, and APFM teams navigate that experience. We are looking for a Lead Product Designer to own product design for Consumer Experience and help us turn emotionally complex care decisions into clear, trustworthy, high-quality product experiences. APFM is organizing around the two customers that define our marketplace: families navigating care decisions and providers delivering care. Evolving toward a more connected experience across the full care placement journey. This role is for someone who is curious about where product design is going, not only where it has been. We do not expect anyone to have ten years of experience with tools that are only beginning to emerge. We do expect you to be actively experimenting with AI tools, learning where they help, where they fail, and how they can create leverage without replacing judgment, craft, accessibility, ethics, or deep user understanding. You will partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to shape consumer journeys that help families understand their options, build confidence, and take the next best step in a high-stakes senior care decision. Who you are: You are a high-agency builder: someone who moves toward ambiguity, takes ownership without waiting for perfect direction, and uses design, data, and AI-native tools to make the team move faster and raise the quality of the work. You care about users, business outcomes, product quality, and team momentum. You have strong design judgment, but you are not precious about process. You know when to prototype, when to simplify, when to push for a better system pattern, and when to help the team make a pragmatic decision. You are AI-forward without being AI-naive. You are curious about tools like Figma Make, Figma Agents, Claude, ChatGPT, Codex, Cursor, MCP-enabled workflows, v0, or similar tools, and
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