GetYourGuide
tours and activities
Lead,PaidSearch–AdAssetIntelligence&Automation
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optimal for Lead candidates.
“Lead, Paid Search – Ad Asset Intelligence & Automation at GetYourGuide. Skills: Paid Search, Ad Creative Automation, Performance Marketing. Define roadmap for Paid Search content strategy. Drive creative automation advancements”
What You'll Achieve.
Creative asset superiority at scale; Balancing LLM-powered automation velocity with quality control; Brand safety; Localized messaging effectiveness; Deliver measurable outcomes
Industry & Context.
Critical thinking skills; Analyze creative performance patterns; Digest complex technical requirements
What They're Looking For.
Must Have
5-7 years of experience in performance marketing, solid expertise in Paid Search, proven ability to manage strategic initiatives at scale, Demonstrated track record of owning a domain or strategic roadmap and delivering measurable outcomes through cross-functional leadership, Deep understanding of Google Ads creative systems, including RSA architecture, automatically created ads, ad customizers, dynamic creative optimization, and API integrations for ad creation, Experience orchestrating cross-functional initiatives involving internal and external stakeholders, Ability to identify emerging trends in ad creative, automation, and GenAI applications, translating them into competitive strategies for GetYourGuide, critical thinking skills to evaluate trade-offs between creative control and automation efficiency, resolving conflicting priorities across stakeholders, Expertise in defining experimentation frameworks and innovation governance, Fluent in discussing key marketing KPIs and creative performance metrics, Comfortable working with large datasets, analyzing creative performance patterns, Understanding of LLM-based creative generation and AI readiness in the context of Paid Search optimization, Ability to digest complex technical requirements (LLM prompting and fine-tuning, asset pipeline architecture, creative quality scoring) and translate them into strategic direction, Excellent command of written and spoken English
Nice to Have
SQL skills are a plus
What You'll Do.
Define roadmap for Paid Search content strategy
Drive creative automation advancements
Set strategic direction for ad creative excellence
Identify emerging trends in ad creation
Translate trends into opportunities
Align with platform partners
Advance ads creative capabilities
Ensure internal optimization tools adapt
Conduct comprehensive analysis
Create scalable processes for asset management
Manage creative quality control
How You'll Work.
Team & Collaboration
Work in cross-functional teams (Product, Engineering, Data Science, Content, Design); Act as strategic stakeholder between Performance team, Product and Data Science
Communication Scope
Fluent in discussing key marketing KPIs; Fluent in discussing creative performance metrics; Excellent command of written and spoken English
Full Job Description
Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Team mission GetYourGuide is revolutionizing the tours and activities space, fundamentally changing how people discover and book things to do at their destination. Innovative and effective Performance Marketing is the driving force of our success. We take a data-driven approach to connect the customer's intent to the right inventory in our marketplace. We believe in building scalable channels, by working in cross-functional teams (Product, Engineering, Data Science, Content, Design) to build the best marketing automation in the industry. We are looking for an outstanding Lead, Paid Search – Ad Asset Intelligence & Automation to join our Berlin HQ. Be a part of one of Berlin's most innovative and cutting-edge Performance Marketing teams and gain exposure to a large scale, highly automated marketing engine. Responsibilities Own and define the roadmap for the Paid Search content strategy and creative automation advancements for creative asset superiority at scale, balancing LLM-powered automation velocity with quality control, brand safety, and localized messaging effectiveness by owning the experimentation framework for ad creatives Set the strategic direction for ad creative excellence by identifying emerging trends in the ad creation space (GenAI integration, automatically created ads evolution, creative automation expansion) and translating them into GetYourGuide-specific opportunities and own the alignment with our platform partners to anticipate
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