DIRECTV
LeadMediaManager
Neural analysis suggests this role is
optimal for Lead candidates.
“Lead Media Manager at DIRECTV. Skills: Paid media strategy, App ecosystem activation, Measurement and attribution. Develop and execute paid media strategy. Lead measurement and attribution strategy”
What You'll Achieve.
Grow the user base; Increase installs; Drive sales through app-based media
Industry & Context.
Optimizing campaign performance
Background check
What They're Looking For.
Must Have
3 – 5 years of experience planning and executing connected device, TV OEM, or app-based performance media campaigns, Hands-on experience with mobile measurement platforms
Nice to Have
Mobile app acquisition platform experience is a plus
What You'll Do.
Develop and execute paid media strategy
Lead measurement and attribution strategy
Oversee MMP-based campaign tracking
Serve as primary media point of contact
Partner closely with sales channel owners
Ensure traffic quality and performance alignment
How You'll Work.
Team & Collaboration
Cross-functional role; Collaborating with sales, product, creative, analytics, and technology partners; Primary media point of contact for TV OEM advertising and editorial teams
Full Job Description
DIRECTV is looking for a results-driven and technically fluent Lead Media Manager to join our growing team. In this role, you will own and drive paid media strategy across all app-based ecosystems, including connected devices, TV OEM platforms, and mobile/tablet apps, playing a critical part in how we acquire and grow our user base at scale. You will bring deep hands-on expertise across major TV OEM platforms such as Roku, Amazon, Samsung, LG, and Vizio, as well as mobile app acquisition channels including Apple Search, Google UAC, and Meta App Ads. Your ability to lead measurement and attribution strategy using tools like AppsFlyer will be essential to optimizing campaign performance and ensuring accurate tracking across complex app media environments. This is a high-impact, cross-functional role where you will serve as the primary media point of contact for TV OEM advertising, mobile app advertising, and editorial teams, while collaborating closely with sales, product, creative, analytics, and technology partners to grow the user base, increase installs, and drive sales through app-based media. **Here’s what you’ll do:** * Develop and execute paid media strategy through: * Connected device and TV OEM platforms (e.g., Roku, Amazon, Samsung, LG, Vizio). * Media activations driving to app ecosystems (Apple Search, Google UAC, Meta App Ads, and other social platforms driving to app environments). * Lead measurement and attribution strategy across the app media ecosystem (including IAP and app-to-web flows), overseeing MMP-based (AppsFlyer) campaign tracking and performance optimization. * Serve as primary media point of contact for TV OEM advertising and editorial teams. * Partner closely with sales channel owners, product teams, creative, analytics, and tech to ensure traffic quality and performance alignment. **What you’ll need to be successful:** * 3 – 5 years of experience planning and executing connected device, TV OEM, or app-based performance media campaigns. *
Applying for this Lead Media Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about DIRECTV?
Real rants from real employees. Read before you apply.