Signature Hardware
LeadMarketingStrategist
“Lead Marketing Strategist at Signature Hardware. Skills: Integrated marketing and communication strategies, Omnichannel strategy, Brand story-telling, Digital marketing, eCommerce strategy, Campaign development, Performance analytics, Optimization. Shaping and activating integrated marketing and communication strategies across Signature Hardware’s ecosystem.. Connecting marketing priorities, omnichannel strategy, and brand story-telling to ensure cohesive, high-impact campaigns across paid, owne”
What You'll Achieve.
Deliver meaningful brand growth; Deliver outstanding digital experiences; Ensure cohesive, high-impact campaigns; Ensure brand consistency, consumer engagement, and channel performance; Exceed goals
Industry & Context.
critical thinking skills; translate data and analytics into actionable insights and business recommendations; identify insights and opportunities; identify emerging trends and recommend strategic enhancements; identifying solutions to exceed goals
What They're Looking For.
Must Have
7+ years of experience in marketing, digital strategy, eCommerce, or related subject areas, with demonstrated ownership of complex initiatives., critical thinking skills paired with hands-on execution experience across marketing strategy, campaign and comms planning, and channel performance optimization., Proven ability to translate data and analytics into actionable insights and business recommendations., Solid understanding of communication planning, customer journey mapping, and omnichannel marketing principles., Ability to lead cross-functional teams, manage multiple priorities, and drive initiatives to completion in a fast-paced environment.
Nice to Have
Bachelors degree in Marketing, Business, or a related field, or equivalent professional experience., Experience with eCommerce platforms (e.g., Salesforce Commerce Cloud, Magento, Shopify Plus) and analytics tools (e.g., GA, Business Manager, testing platforms)., Exceptional communication, organization, and collaborator management skills., Previous experience working at an agency or as main point of contact for external agencies also beneficial.
What You'll Do.
Shaping and activating integrated marketing and communication strategies across Signature Hardware’s ecosystem.
Connecting marketing priorities
and brand story-telling to ensure cohesive
high-impact campaigns across paid
Developing integrated marketing and digital strategies.
Planning multi-channel marketing initiatives
driving brand visibility
engagement and conversion.
Defining and aligning messaging frameworks
and go-to-market communication plans.
Establishing and owning measurement strategy
including important metrics
Monitoring and analyzing performance across brand ecosystem
marketing effectiveness
and customer behavior.
Driving data-informed optimization of campaigns and Signature Hardware’s digital ecosystem.
Assessing competitive and best-in-class digital experiences.
Creating and providing regular reporting to Marketing Leadership.
Managing and prioritizing a portfolio of digital and marketing vendors.
Supporting daily operations of paid
owned and earned media.
How You'll Work.
Team & Collaboration
Collaborate closely with Senior Marketing Specialist, Product Strategy, Digital Merchandising, UX, Creative, Data and IT partners to orchestrate seamless, intuitive, and intentional customer journeys across the brand ecosystem.; Collaborate with cross-functional leadership and interested parties on brief development for marketing and campaign efforts.; Provide direction and leadership to internal teams (Creative, Digital Merchandising, Media, Production, UX, Analytics, Sales Enablement) to deliver high-impact marketing and digital experiences.; Align closely with Sales and Showroom teams to support sales enablement needs.; Lead internal operating rhythms such as marketing planning calendars, quarterly business reviews, and strategic presentations.
Communication Scope
Exceptional communication skills; Present findings to key internal leadership in a digestible yet informative way.
Process & Methodology
Manage multiple complex initiatives simultaneously, Balancing strategic vision with operational excellence, Drive initiatives to completion
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